Crisis analysis paper- Concordia Cruise Ship Disaster

Content Requirements:

· Follows Assignment Protocol:

· Analyzes a company’s crisis response, asserting and giving evidence for the three most effective response actions OR

· Analyzes a company’s crisis response, asserting and giving evidence for the three most ineffective response actions

· Demonstrates a close reading of materials (primary and secondary) through strong analysis and use of relevant and specific evidence

· Uses sources both primary and secondary to back up assertions

· Evidence is detailed, specific and relevant

· All assertions have strong evidence

· Explains why the company might have used these effective or ineffective responses/strategies (successful or unsuccessful)

· Cites specific parts of the ‘texts’ used (primary and secondary resources); that is, uses SPECIFICS not generalities to make the case

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Structure and Logic:

· Opening paragraph powerfully sets up your argument (your claim of the three most effective OR ineffective company response actions

· Each paragraph has a strong topic sentence (asserts one thesis claim) and uses strong, relevant, and specific evidence from primary and secondary sources to prove that claim

· Evidence used is directly relevant/pertinent to claim

· Paragraphs are unified with no topic drift or shift

· Internal paragraphs

· Each have a single topic linked to the issues stated in the opening

· Fully explain and support that topic with specific, detailed, and well-chosen evidence

· Demonstrate an interesting and powerful progression of ideas (without redundancy)

· Assignment shows clear logical transitions between ideas—strong logical flow

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Language:

· Language is economical, clear, precise and professional

· Relies upon detailed, specific, concrete statements (free of abstract and vague statements)

· Free of discriminatory or biased language

· Free of weasel words such as “generally,” “some,” “various,” “very,” “basically”

· Free of informal, unprofessional or overly conversational language

· Free of jargon and clichés

· Free of long-windedness, redundancies, and weak openings (“My point is that it is very important that people understand the importance of…”)

· Confident, positive, and professional tone (No use of “I believe” phrases)

· Limits use of passive voice

· Free of “There are” or “It is” constructions

· Free of unnecessarily complex verb tenses, convoluted constructions

· Sentences are energetic and varied

· Free of grammar and usage errors, including:

· Pronoun disagreement

· Subject-verb disagreement or verb tense changes

· Comma errors

· Unparallel sentence structure

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