LASA 2 Strategic Plan and Self-Reflection Summary

Harley Davidson Today

Name: Michael Carlson

Institution: Argosy University Online

Course: BUS499

Instructor: Sharon Kibbe

Date: March 8, 2016

CEO’s vision

Keith E. Wandell was named as the CEO of Harley Davidson company.

The CEO came into office on 6th April, 2009.

Keith had a vision for this company which is involved in manufacturing world class motorcycles which will stand out as the best brand around the globe. Keith is enthusiastic president who works diligently to achieve the goals of Harley Davidson business.

Wandell became the new president of Harley Davidson succeeding James L. Ziemer.

The vision of Lee was to maintain the trust that the company had built among its companies. Lee wanted to keep producing goods that are worth the sale to their customers .

Lee has a vision of ensuring that the company remains at the top of the market and industry.

2009 performance overview

The performance of Harley Davidson Inc. In the 2009 was affected by a harsh economic period.

The revenue and profits of Harley Davidson decreased in 2009

The revenue decreased from $ 5.58 billion in 2008 to $4.29 billion in 2009.

the income was $70.6 m in 2009 compared to $684.2 million in 2008

Lee was however faced with decrease in profits during his first year in office. The economic environment was not good for the business.

There was a 23.1 percent decrease in the revenue in 2009. this decrease was a huge one.

The income also decreased by a percentage of 89.7 and also earnings per share decreased. The performance of the company was affected negatively.

Organization structure and management team

The structure of the organization of Harley Davidson company has embraced excellent corporate governance.

The management team is composed of leaders from different organizations who are focused in giving only the best (Rafferty, 2007).

The management team works to ensure that the decisions made by Harley-Davidson promote fairness, financial transparency and accountability to all our shareholders.

The leaders come from different organizations. This ensures that they have different background experiences. When the experiences are combined together, the leaders are able to make informed decisions.

The organization structure is composed of board of directs who meet regularly.

Brand, services and products offered

Harley Davidson Inc. produces heavyweight motorcycles, motorcycle parts and general merchandise.

Its among the biggest motorcycle manufacturers in the US (Fessler, 2013).

Harley Davidson motorcycle company also offers financial services to its dealers and customers in the US and Canada.

Harley Davidson brand is one of the most trusted brands in the US.

The company is a motorcycle producing company.

The company also offers financial services to its customers who need the services.

the organization is also involved in the manufacture spare parts which are available for sale in retail and wholesale.

corporate goals and objectives

The key objectives of Harley Davidson is to expand globally.

The company has an objective of focusing solely on its brand and improve its quality for extra customer satisfaction.

to attract new customers in the US. It also aims at attracting customers from world over.

The goals of the company are aimed at growth and expansion.

The company aims to transform its manufacturing, product development and retail capabilities.

Through production of quality products, the company aims at retaining its customers and attracting a new lot of customers both in the US and outside USA.

References

Fessler, C. (2013). Rebuilding the brand : how Harley-Davidson became king of the road. Bloomington, IN: Triple Nickel Press.

Rafferty, T. (2007). The complete Harley-Davidson. Osceola, WI, USA: Motorbooks International Publishers & Wholesalers.