Assignment for kim woods

Assignment 2

Case Study – Korean Food Importers of Canada (Enclosed Document)

Due: Friday Week 9 – April 29 2016 – 5.00pm

Length: approximately 2,000 words +/– 20%

Weighting: 40%

Assignment 2 is a case study. You are to read the Case Study – Korean Food Importers of Canada

(also enclosed on Blackboard under Unit Overview) and answer the questions relating to the

case. Those questions and allocated marks are as follows:

1. What aspects of the Korean honey market are favourable for Korean Food? What aspects of

the Korean honey market are unfavourable for Korean Food? 10 marks.

2. What are the key uncertainties in the strategy suggested in the marketing plan? How can

these uncertainties be reduced? Is it worth doing so? 10 marks.

3. How could the marketing plan be improved? 10 marks.

4. Kevin Lee opposes Korean Food’s expansion into export, on the grounds that they don’t

really know what they are getting into. Take Kevin Lee’s point of view and address the

issues he raises. 10 marks.

Marking criteria

The marks will be weighted in accordance with the above elements. General marking criteria

are:

 extent and quality of research

 depth and originality of analysis

 presentation (use of visuals and summary tables). Please just answer the questions

(structured with headings/subheadings) and provide a list of references. Be sure to

acknowledge all sources in-text (Harvard-style referencing, please). Marks will be

deducted for poor referencing.