Assignment for kim woods

Assignment 1

Case Study – Foreign exchange rates

Due: Friday Week 4 – March 25 2016 – 5pm

Length: approximately 1000 words +/– 20%

Weighting: 20%

CASE STUDY Foreign exchange rates

Country Currency (per U.S. Dollar, February 22 2011) Rate

Argentina Peso 4.0230

Brazil Reais 1.6690

Britain Pound 0.6181

Canada Dollar 0.9842

China Renminbi 6.5776

India Rupee 44.8600

Indonesia Rupiah 8,865.00

Japan Yen 83.0590

Mexico Peso 12.0851

Philippines Peso 43.6049

Russia Ruble 29.2303

South Africa Rand 7.1728

South Korea Won 1,126.83

Switzerland Franc 0.9488

Turkey Lira 1.5988

Questions

1. Find the latest quotations for these currencies. (The Wall Street Journal is a convenient

source as is the universal currency converter on Google or http://www.oanda.com.) 5 marks.

2. Calculate the approximate changes in the value of these currencies. Show the increase or

decrease vis-à-vis the US dollar. 5 marks.

3. Why have these changes occurred? (Give a general explanation.) 5 marks.

4. What are some of the implications for international marketing of changing exchange rates?

5 marks.

Marking criteria

The marks will be weighted in accordance with the above elements. General marking criteria

are:

 extent and quality of research

 depth and originality of analysis

 presentation (use of visuals and summary tables). Please just answer the questions

(structured with headings/subheadings) and provide a list of references. Be sure to

acknowledge all sources in-text (Harvard-style referencing, please). Marks will be

deducted for poor referencing.