wk3next

 Business Dictionary. (2016). Economic Forces. Retrieved from http://www.businessdictionary.com/definition/economic-forces.html

This site has a straight forward explanation of what could determine how a company makes financial decisions. It is not simply how much a company can make within a certain period of time but also outside factors that a business has absolutely no control over such as demographics, employment and interest rates.

Spiro, J. (2009). Why Demographics Are Crucial to Your Business. Retrieved from http://www.inc.com/news/articles/2009/12/customer-demographics.html

This article goes into detail of the economic factor of “demographics” can affect a business and it will market itself to become more profitable. Who uses a company’s products is a very important factor to consider in order for a company to succeed. Ignoring who your consumers are will not increase profits to their max. But also creating a product that fits within a small demographic is also not smart. For a business to make it here in the states, they have to consider that the U.S. is a melting pot of several different types of people. Understanding this fact can greatly increase a company’s potential.

Parrish, S. (2013). What Happens If Interest Rates Go Up?. Retrieved from http://www.forbes.com/sites/steveparrish/2013/08/20/what-happens-if-interest-rates-go-up/#7e705b122c35

This article explains the costs of borrowing, effect on prices, savings and investment, as well as how interest rates affect business operations. I think this will be a good article to reference in this assignment because it not only explains how interest rates affect the consumer (which then affects their buying power at our business) but also what interest rates can do a business as far how much they also have to pay back in loans and how much product they are able to offer depending on what those rates do to the demand.