Marketing work

MARKETING

Project Proposal: The project proposal is a two-page document, and will outline the new product, service or concept you plan to launch. The document will include the following:

· List of group members

· Brief description of the product / service / concept you plan to launch

· Rationale for the selection (e.g., product needed by university students we spoke with; Moms have found current service levels of a particular type of baby service frustrating; young professionals are looking for this type of entertainment). For guidance, reference Chapters 5 (Understanding Consumer Behavior) and Chapter 8 (Marketing Research: From Customer Insights to Actions).

Add some images and graphics