Pricing Strategies

Score

Criterion

Unsatisfactory

Satisfactory

Exceptional

15%

Identification of Market Structures

Did not fully identified the market structure

Identified the industry structure correctly.

In addition to meeting the requirements ofsatisfactory, provided an analysis of each requirements i.e., number of firms, uniformity of products, ease of entry and exit.

35%

Identification of Appropriate Pricing Strategies

Did not identify appropriate pricing strategies.

Identified all appropriate pricing strategies.

In addition to identifying all appropriate pricing strategies provided a detailed analysis of which pricing strategies are appropriate to each market structures.

15%

Identification of Application of Pricing Strategies to market structures

Did not clearly identify appropriate applications of pricing strategies specifically related different market structures.

Clearly identified appropriate applications of pricing strategies specifically related different market structures.

In addition to clearly identifying applications of pricing strategies specifically related different market structures, developed a real-world example of such correlation between market structures and pricing strategies.

10%

Demonstrate Critical Thought in Analyzing Information

Does not demonstrate critical thought in the analysis of the information, or analysis is disjointed

Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts

In addition to meeting requirements ofsatisfactory,synthesizes information across concepts effectively

10%

Demonstrate Quality and Effectiveness in Written Communication

Written communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences

Written communication is effective

In addition to meeting the requirements ofsatisfactory, the paper is engaging to the reader with concise and clear communication

10%

Adhere to APA Writing Style Requirements

Numerous errors in format, style, or reference citation

Few errors in format, style, or reference citation

Virtually no errors in format, style, or reference citation

5%

Citation

Did not provide an appropriate citation.

Provided an appropriate citation

N/A