Marketing management

1. List and explain four (4) ways that even a well-executed marketing program might fail.

(A 1-page response is required.)

2. Identify four (4) measures of marketing effectiveness. Explain which one (1) of the four (4) measures on your list, in your opinion, is most important and why. Which is least important and why? Do the elements they measure tend to interact with one another, or is their effectiveness primarily self-contained? (A 2-page response is required.)

You must appropriately cite all resources used in your responses and document in a bibliography using APA style.