Need to write Case Analysis
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exam_1_avon.pdf
Avon
Avon Products, Inc., is a global manufacturer and marketer of beauty and related products, including cosmetics, toiletries, fragrances, jewelry, gifts, home furnishings, and health
Case: Avon (Globalization and Cultural Diversity) Analyze the case from the perspective of cultural diversity in the global environment. 1. Identify the factors involved in the case. Consider Economic, Cultural/Demographic, Legal, Financial,
Human Resource Management, Marketing factors and implications on a global level. 2. Analyze Avon’s competitive environment using Porter’s Five Forces Model. Substantiate with
appropriate examples of Avon’s global initiatives. Utilize company/competitor websites, and other media/information sources.
3. Based on the information identified above, what strategy would you recommend for Avon to grow its
business in culturally diverse markets/environments?
***Please'include'the'following'three'distinct'sections/headings'in'your'paper:'(1)'
Identification'of'Factors;''(2)'Analysis'of'Current'Globally'Competitive'Environment;'(3)'
Recommendations'for'International'Growth.'
M G T$439$C
ase$A n alysis$G
rad in g$R
u b ric!
F
a r E
x c
e e
d s
S ta
n d
a rd
s
E x
c e
e d
s S
ta n
d a
rd s
M
e e
ts S
ta n
d a
rd s
F
a ils
to M
e e
t S ta
n d
a rd
s
1 . Id
e n
tific a
tio n
o f C
ritic a
l Is
s u
e s
a n
d F
a c
to rs
; D e
p th
o
f A n
a ly
s is
I w
ill co n
sid e
r ho w
d e
ta ile
d yo u
r a
n a
lysis is, h o
w fa
r in to d
e p
th you g
o , a
n d
w h
e th
e r yo
u
a d
d re
ss a ll o
f th e e
xistin g a
n d
critica
l issu e
s in th
e ca
se .
Id e
n tifie
s all of th e
critica l
issu e
s. T h
o ro
u g
h ly d
iscu sse
s, e
va lu
a te
s, a n
d a
n a
lyze s e
a ch
issu
e , p
ro vid
in g
co n
vin cin
g
a n
d su
p p
o rte
d a
rg u
m e
n ts.
Id e
n tifie
s m o
st o f th
e critica
l issu
e s. D
iscu sse
s, e va
lu a
te s,
a n
d a
n a
lyze s e
a ch
m a
n a
g e
ria l
issu e
, p ro
vid in
g co n
vin cin
g a
n d
su
p p
o rte
d a
rg u
m e
n ts, b
u t co
u ld
h
a ve
g o
n e
in to
m o
re d
e p
th .
Id e
n tifie
s so m
e o
f th e
critica l
issu e
s. D iscu
sse s, e
va lu
a te
s, a
n d
a n
a lyze
s so m
e o
f th e
m
a n
a g
e ria
l issu e
s, p ro
vid in
g
so m
e w
h a
t co n
vin cin
g a
n d
su
p p
o rte
d a rg
u m
e n
ts, b u
t sh o
u ld
h
a ve
g o
n e
in to
m u
ch m o
re
d e
p th
.
Id e
n tifie
s fe w
, if a n
y, critica l issu
e s.
F a
ils to d
iscu ss, e
va lu
a te
, a n
d a
n a
lyze
e a
ch issu
e , d
o e
s n o
t p ro
vid e
co
n vin
cin g
o r su
p p
o rte
d a rg
u m
e n
ts, a
n d
la cks a
n y sig
n ifica
n t d
e g
re e
o f
d e
p th
.
S e
c tio
n 1
S c
o re
: (1
7 -1
8 )
(1 5
-1 6
) (1
3 -1
4 )
(1 2
o r L
e s
s )
2 . A
n a
ly s
is o
f th e
c u
rre n
t c
o m
p e
titiv e
e n
v iro
n m
e n
t Id
e n
tifie s a
ll o f th
e p
a rtie
s im
p a
cte d
b y th
e issu
e .
T h
o ro
u g
h ly d
iscu sse
s, e
va lu
a te
s, a n
d a
n a
lyze s th
e
im p
a ct, b
a se
d o
n P
o rte
r’s F ive
F
o rce
s M o
d e
l: th e
th re
a t o
f su
b stitu
te p
ro d
u cts/se
rvice s,
e sta
b lish
e d
riva ls, a
n d
n e
w
e n
tra n
ts; a n
d th
e b
a rg
a in
in g
p
o w
e r o
f su p
p lie
rs a n
d o
f cu
sto m
e rs.
Id e
n tifie
s m o
st o f th
e p
a rtie
s im
p a
cte d b
y th e
issu e
. T
h o
ro u
g h
ly d iscu
sse s, e
va lu
a te
s, a
n d
a n
a lyze
s th e
im p
a ct, b
a se
d
o n
P o
rte r’s F
ive F
o rce
s M o
d e
l, b
u t co
u ld
h a
ve g
o n
e m
o re
in to
d
e p
th .
Id e
n tifie
s so m
e o
f th e
p a
rtie s
im p
a cte
d b y th
e issu
e .
D iscu
sse s, e
va lu
a te
s, a n
d
a n
a lyze
s a fe
w o
f th e
im p
a cts,
b a
se d
o n
P o
rte r’s F
ive F
o rce
s M
o d
e l, b
u t sh
o u
ld h
a ve
g o
n e
m
u ch
m o
re in
to d
e p
th .
Id e
n tifie
s fe w
o f th
e p
a rtie
s im p
a cte
d b
y th e
issu e
. D o
e s n
o t d
iscu ss,
e va
lu a
te , o
r a n
a lyze
th e
im p
a ct, b
a se
d
o n
P o
rte r’s F
ive F
o rce
s M o
d e
l.
S e
c tio
n 2
S c
o re
: (1
7 -1
8 )
(1 5
-1 6
) (1
3 -1
4 )
(1 2
o r L
e s
s )
3 : G
e n
e ra
te s
A lte
rn a
tiv e
s
a n
d R
e c
o m
m e
n d
a tio
n s
;
G e
n e
ra te
s se ve
ra l h
ig h
-q u
a lity
a lte
rn a
tive so
lu tio
n s;
R e
co m
m e
n d
a tio
n s a
re w
e ll-
a rg
u e
d a
n d
b a
se d
o n
th
o ro
u g
h a
n a
lysis.
G e
n e
ra te
s tw o
o r m
o re
h ig
h -
q u
a lity a
lte rn
a tive
so lu
tio n
s; R
e co
m m
e n
d a
tio n
s a re
fu lly
su p
p o
rte d
by th e
a n
a lysis.
G e
n e
ra te
s o n
e o
r tw o
a lte
rn a
tive
so lu
tio n
s; R e
co m
m e
n d
a tio
n s a
re
n o
t fu lly su
p p
o rte
d b y th
e
a n
a lysis.
P ro
p o
se s n
o a
lte rn
a tive
so lu
tio n
(s).
S e
c tio
n 3
S c
o re
: (1
7 -1
8
(1 5
-1 6
) (1
3 -1
4 )
(1 2
o r L
e s
s )
4 : D
e v
e lo
p s
a P
la n
o f
A c
tio n
fo r Im
p le
m e
n tin
g
R e
c o
m m
e n
d a
tio n
s
D e
ve lo
p s a
th o
ro u
g h
, p la
u sib
le
p la
n fo
r im p
le m
e n
tin g
th e
p
ro p
o se
d so
lu tio
n s; D
iscu sse
s p
o te
n tia
l p ro
b le
m s w
ith th
e
im p
le m
e n
ta tion
a n
d d
e ve
lo p
s a
va rie
ty o f q
u a
lity su g
g e
stio n
s fo r
m in
im izin
g th
e m
.
D e
ve lo
p s a
n a
d e
q u
a te
p la
n fo
r im
p le
m e
n ting
th e
p ro
p o
se d
so
lu tio
n s; D
iscu sse
s p o
te n
tia l
p ro
b le
m s w
ith th
e
im p
le m
e n
ta tion
a n
d d
e ve
lo p
s a
fe w
su g
g e
stio n
s fo r m
in im
izin g
th
e m
.
A ckn
o w
le d
g e
s p o
te n
tia l
p ro
b le
m s w
ith im
p le
m e
n ta
tio n
, b
u t d
o e
s n o
t a d
e q
u a
te ly a
d d
re ss
m itig
a tio
n ; T
h e
lin k b
e tw
e e
n th
e
p ro
b le
m a
n d
th e
a ctio
n p
la n
is still lo
g ica
lly co n
siste n
t.
D o
e s n
o t d
e ve
lo p
a n
a ctio
n p
la n
; o r it
is in co
m p
le te
, va g
u e
," o r u
n re
a listic fo
r im
p le
m e
n tin
g th
e p
ro p
o se
d so
lu tio
n .
S e
c tio
n 4
S c
o re
: (1
7 -1
8 )
(1 5
-1 6
) (1
3 -1
4 )
(1 2
o r L
e s
s )
5: G lo
b alizatio
n an
d
C u
ltu ral D
iversity
C o
n sid
e rs m
a n
y m
u ltid
iscip lin
a ry p
e rsp
e ctive
s e
m p
lo ye
d to
a d
d re
ss g lo
b a
l issu
e s; D
e scrib
e s g
lo b
a l
in te
rd e
p e
n d
e n
ce a
n d
its im
p a
cts ve ry w
e ll; a
n d
A
rticu la
te s a
co m
p le
te
u n
d e
rsta n
d in
g o
f cu ltu
ra l
d iffe
re n
ce s.
C o
n sid
e rs a m
in im
u m
o f 2
-3
m u
ltid iscip
lin a
ry p e
rsp e
ctive s
e m
p lo
ye d
to a
d d
re ss g
lo b
a l
issu e
s; A d
e q
u a
te ly d
e scrib
e s
g lo
b a
l in te
rd e
p e
n d
e n
ce a
n d
its im
p a
cts; A rticu
la te
s a n
u
n d
e rsta
n d
in g
o f so
m e
o f th
e
cu ltu
ra l d
iffe re
n ce
s.
C o
n sid
e rs o
n ly 1
m u
ltid iscip
lin a
ry p
e rsp
e ctive
e m
p lo
ye d
to a
d d
re ss
g lo
b a
l issu e
s; A tte
m p
ts to
d e
scrib e
g lo
b a
l in te
rd e
p e
n d
e n
ce
a n
d its im
p a
cts; E xh
ib its a
lim ite
d
u n
d e
rsta n
d in
g o
f cu ltu
ra l
d iffe
re n
ce s.
D o
e s n
o t co
n sid
e r m
u ltid
iscip lin
a ry
p e
rsp e
ctive s to
a d
d re
ss g lo
b a
l issu e
s; D
o e
s n o
t a d
e q
u a
te ly d
e scrib
e g
lo b
a l
in te
rd e
p e
n d
e n
ce a
n d
its im p
a cts;
E xh
ib its n
o u
n d
e rsta
n d
in g
o f cu
ltu ra
l d
iffe re
n ce
s.
S ectio
n 5 S
co re:
(17-18) (15-16)
(13-14) (12 o
r L ess)
T u
rn itin
.co m
S im
ilarity R
atin g
S
tu d
e nt su
b m
its a p
a p
e r th
a t
sco re
s a lo
w sim
ila rity ra
tin g
(b
e lo
w 2
5 %
), in d
ica ting
a h
ig h
d
e g
re e
o f o
rig in
a lity of th
e
stu d
e n
t’s w o
rk.
S tu
d e
nt su b
m its a
p a
p e
r th a
t sco
re s a
m id
-ra n
g e
sim ila
rity ra
tin g
(b e
tw e
e n
2 5
a n
d 5
0 %
).
S tu
d e
nt su b
m its a
p a
p e
r th a
t sco
re s a
ra th
e r h
ig h
sim ila
rity ra
tin g
(b e
tw e
e n
5 0
% a
n d
7 5
% ).
S u
ch p
a p
e rs m
a y b
e in
ve stig
a te
d
a n
d a
d m
in istra
tive a
ctio n
m a
y b e
ta
ke n
.
S tu
d e
nt su b
m its a
p a
p e
r th a
t sco re
s a
h ig
h sim
ila rity ra
tin g
(a b
o ve
7 5
% ),
su g
g e
stin g
th a
t th e
re co
u ld
b e
a n
issu
e w
ith p
la g
ia rism
. S
u ch
p a
p e
rs w ill b
e in
ve stig
a te
d a
n d
a
d m
in istra
tive a
ctio n
m a
y b e
ta ke
n .
T u
rn itin
R atin
g :
(5) (4)
(3) (0)
O verall Q
u ality o
f W
ritten C
o m
m u
n icatio
n
$$$!
S tu
d e
n t p
re se
n te
d a
w e
ll- w
ritte n
, co h
e re
n t a
n a
lysis th a
t w
a s fre
e fro
m a
n y g
ra m
m a
r a
n d
/o r sp
e llin
g e
rro rs.
S tu
d e
n t p
re se
n te
d a
w e
ll-w ritte
n ,
co h
e re
n t a
n a
lysis th a
t co n
ta in
e d
a
fe w
m in
o r e
rro rs.
S tu
d e
n t p
re se
n te
d a
so m
e w
h a
t co
h e
re n
t, b u
t la ckin
g a
n a
lysis th
a t co
n ta
in e
d se
ve ra
l m in
o r
e rro
rs.
S tu
d e
n t p
re se
n te
d a
n in
co h
e re
n t
a n
a lysis th
a t co
n ta
in e
d se
ve ra
l m a
jo r
e rro
rs.
C o
m m
u n
icatio n
S co
re: (5)
(4) (3)
(0-2)
T o
tal S co
re (o u
t o f 100):!
! !
! !
!
