600 - 800 Words: CAPSIM Introduction and Overview
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Page 1 Front Page Page 2 Stocks & Bonds Page 3 Financial Summary Page 4 Production Analysis
Page 5 Traditional Segment Analysis Page 6 Low End Segment Analysis Page 7 High End Segment Analysis Page 8 Performance Segment Analysis Page 9 Size Segment Analysis
Page 10 Market Share Page 11 Perceptual Map Page 12 HR/TQM Report
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Round: 0 Dec. 31, 2016 C77783
Andrews William Atkin Lemar Davis Rosa E. Domenech Shannon G Fox Deborah Spicer-Yates Katherine Wieland
Baldwin Michael Broom Patrick K Johnson Susan Quisenberry Kennedy Lorraine Rawls Susan Solomon Jessica Steigerwald
Chester Tabitha Darrow Tonie Kirkland Christina Meisenheimer Deanna Nichols Crystal Dianne Pettway Enrique Ramirez
Digby Wanda Anderson Samantha Benjamin Thaddieus J Duley Jacqueath Gaines Katlyn Read Peggy Vanderhorst
Erie
Ferris
Selected Financial Statistics Andrews Baldwin Chester Digby Erie Ferris ROS 4.1% 4.1% 4.1% 4.1% 4.1% 4.1% Asset Turnover 1.05 1.05 1.05 1.05 1.05 1.05 ROA 4.4% 4.4% 4.4% 4.4% 4.4% 4.4% Leverage (Assets/Equity) 2.0 2.0 2.0 2.0 2.0 2.0 ROE 8.7% 8.7% 8.7% 8.7% 8.7% 8.7% Emergency Loan $0 $0 $0 $0 $0 $0 Sales $101,073,437 $101,073,437 $101,073,437 $101,073,437 $101,073,437 $101,073,437 EBIT $11,996,365 $11,996,365 $11,996,365 $11,996,365 $11,996,365 $11,996,365 Profits $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 Cumulative Profit $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 SG&A / Sales 8.9% 8.9% 8.9% 8.9% 8.9% 8.9% Contrib. Margin % 28.3% 28.3% 28.3% 28.3% 28.3% 28.3%
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Stocks & Bonds C77783 Round: 0
December 31 , 2016
Stock Market Summary Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E Andrews $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Baldwin $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Chester $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Digby $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Erie $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Ferris $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4
Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B Baldwin 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B Chester 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B Digby 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B Erie 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B Ferris 11.0S2018 $6,950,000 11.1% 99.49 B 12.5S2020 $13,900,000 12.1% 103.70 B 14.0S2022 $20,850,000 12.6% 111.32 B
Next Year's Prime Rate 7.00% CAPSTONE® COURIER Page 2
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Financial Summary C77783 Round: 0December 31, 2016
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash flows from operating activities Net Income (Loss) $4,189 $4,189 $4,189 $4,189 $4,189 $4,189 Adjustment for non-cash items: Depreciation $7,587 $7,587 $7,587 $7,587 $7,587 $7,587 Extraordinary gains/losses/writeoffs $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities: Accounts payable $3,583 $3,583 $3,583 $3,583 $3,583 $3,583 Inventory ($8,617) ($8,617) ($8,617) ($8,617) ($8,617) ($8,617) Accounts receivable ($307) ($307) ($307) ($307) ($307) ($307) Net cash from operations $6,434 $6,434 $6,434 $6,434 $6,434 $6,434
Cash flows from investing activities Plant improvements (net) $0 $0 $0 $0 $0 $0 Cash flows from financing activities Dividends paid ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) Sales of common stock $0 $0 $0 $0 $0 $0 Purchase of common stock $0 $0 $0 $0 $0 $0 Cash from long term debt issued $0 $0 $0 $0 $0 $0 Early retirement of long term debt $0 $0 $0 $0 $0 $0 Retirement of current debt $0 $0 $0 $0 $0 $0 Cash from current debt borrowing $0 $0 $0 $0 $0 $0 Cash from emergency loan $0 $0 $0 $0 $0 $0
Net cash from financing activities ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) Net change in cash position $2,434 $2,434 $2,434 $2,434 $2,434 $2,434
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $3,434 $3,434 $3,434 $3,434 $3,434 $3,434 Accounts Receivable $8,307 $8,307 $8,307 $8,307 $8,307 $8,307 Inventory $8,617 $8,617 $8,617 $8,617 $8,617 $8,617 Total Current Assets $20,358 $20,358 $20,358 $20,358 $20,358 $20,358 Plant and equipment $113,800 $113,800 $113,800 $113,800 $113,800 $113,800 Accumulated Depreciation ($37,933) ($37,933) ($37,933) ($37,933) ($37,933) ($37,933) Total Fixed Assets $75,867 $75,867 $75,867 $75,867 $75,867 $75,867 Total Assets $96,225 $96,225 $96,225 $96,225 $96,225 $96,225
Accounts Payable $6,583 $6,583 $6,583 $6,583 $6,583 $6,583 Current Debt $0 $0 $0 $0 $0 $0 Long Term Debt $41,700 $41,700 $41,700 $41,700 $41,700 $41,700 Total Liabilities $48,283 $48,283 $48,283 $48,283 $48,283 $48,283 Common Stock $18,360 $18,360 $18,360 $18,360 $18,360 $18,360 Retained Earnings $29,582 $29,582 $29,582 $29,582 $29,582 $29,582 Total Equity $47,942 $47,942 $47,942 $47,942 $47,942 $47,942 Total Liabilities & Owners' Equity $96,225 $96,225 $96,225 $96,225 $96,225 $96,225
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $101,073 $101,073 $101,073 $101,073 $101,073 $101,073 Variable Costs (Labor, Material, Carry) $72,513 $72,513 $72,513 $72,513 $72,513 $72,513 Depreciation $7,587 $7,587 $7,587 $7,587 $7,587 $7,587 SGA (R&D, Promo, Sales, Admin) $8,978 $8,978 $8,978 $8,978 $8,978 $8,978 Other (Fees, Writeoffs, TQM, Bonuses) $0 $0 $0 $0 $0 $0 EBIT $11,996 $11,996 $11,996 $11,996 $11,996 $11,996 Interest (Short term, Long term) $5,421 $5,421 $5,421 $5,421 $5,421 $5,421 Taxes $2,301 $2,301 $2,301 $2,301 $2,301 $2,301 Profit Sharing $85 $85 $85 $85 $85 $85 Net Profit $4,189 $4,189 $4,189 $4,189 $4,189 $4,189
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Production Analysis C77783 Round: 0December 31, 2016
Production Information
Name Primary
Segment Units Sold
Unit Inven
tory Revision Date Age
Dec.31 MTBF Pfmn
Coord Size
Coord Price Material
Cost Labor Cost
Contr. Marg.
2nd Shift &
Over- time
Auto mation
Next Round
Capacity Next
Round Plant Utiliz.
Able Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Acre Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Adam High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Aft Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Agape Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Baker Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Bead Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Bid High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Bold Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Buddy Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Cake Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Cedar Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Cid High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Coat Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Cure Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Daze Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Dell Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Dixie High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Dot Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Dune Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Eat Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Ebb Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Echo High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Edge Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Egg Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Fast Trad 999 189 11/21/2013 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Feat Low 1,763 39 5/24/2012 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Fist High 366 40 4/19/2015 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Foam Pfmn 358 78 6/30/2014 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Fume Size 314 62 5/25/2014 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63%
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Traditional Market Segment Analysis C77783 Round: 0December 31, 2016
Traditional Statistics Total Industry Unit Demand 7,387 Actual Industry Unit Sales 7,387 Segment % of Total Industry 32.4%
Next Year's Segment Growth Rate 9.2%
Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $20.00 - 30.00 23% 3. Ideal Position Pfmn 5.0 Size 15.0 21% 4. Reliability MTBF 14000-19000 9%
Perceptual Map for Traditional Segment
Top Products in Traditional Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Able 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Baker 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Cake 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Daze 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Eat 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Fast 13% 961 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Acre 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Bead 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Cedar 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Dell 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Ebb 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Feat 4% 270 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4
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Low End Market Segment Analysis C77783 Round: 0December 31, 2016
Low End Statistics Total Industry Unit Demand 8,960 Actual Industry Unit Sales 8,960 Segment % of Total Industry 39.3%
Next Year's Segment Growth Rate 11.7%
Low End Customer Buying Criteria Expectations Importance 1. Price $15.00 - 25.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 1.7 Size 18.3 16% 4. Reliability MTBF 12000-17000 7%
Perceptual Map for Low End Segment
Top Products in Low End Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Acre 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Bead 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Cedar 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Dell 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Ebb 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Feat 17% 1,493 5/24/2012 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12
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High End Market Segment Analysis C77783 Round: 0December 31, 2016
High End Statistics Total Industry Unit Demand 2,554 Actual Industry Unit Sales 2,554 Segment % of Total Industry 11.2%
Next Year's Segment Growth Rate 16.2%
High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 8.9 Size 11.1 43% 2. Age Ideal Age = 0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $30.00 - 40.00 9%
Perceptual Map for High End Segment
Top Products in High End Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Adam 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Bid 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Cid 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Dixie 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Echo 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Fist 14% 366 4/19/2015 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Aft 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Bold 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Coat 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Dot 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Edge 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Foam 2% 41 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2
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Performance Market Segment Analysis C77783 Round: 0December 31, 2016
Performance Statistics Total Industry Unit Demand 1,915 Actual Industry Unit Sales 1,915 Segment % of Total Industry 8.4%
Next Year's Segment Growth Rate 19.8%
Performance Customer Buying Criteria Expectations Importance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 9.4 Size 16.0 29% 3. Price $25.00 - 35.00 19% 4. Age Ideal Age = 1.0 9%
Perceptual Map for Performance Segment
Top Products in Performance Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Aft 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Bold 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Coat 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Dot 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Edge 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Foam 17% 317 6/30/2014 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Able 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Baker 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Cake 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Daze 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Eat 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Fast 0% 2 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0
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Size Market Segment Analysis C77783 Round: 0December 31, 2016
Size Statistics Total Industry Unit Demand 1,984 Actual Industry Unit Sales 1,984 Segment % of Total Industry 8.7%
Next Year's Segment Growth Rate 18.3%
Size Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 4.0 Size 10.6 43% 2. Age Ideal Age = 1.5 29% 3. Reliability MTBF 16000-21000 19% 4. Price $25.00 - 35.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Agape 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Buddy 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Cure 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Dune 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Egg 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Fume 15% 307 5/25/2014 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Able 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Baker 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Cake 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Daze 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Eat 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Fast 1% 24 11/21/2013 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2
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Market Share Report C77783 Round: 0December 31, 2016
Actual Market Share in Units Trad Low High Pfmn Size Total Industry Unit Sales 7,387 8,960 2,554 1,915 1,984 22,800 % of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0% Able 13.0% 0.5% 0.1% 1.2% 4.4% Acre 3.6% 16.7% 7.7% Adam 14.3% 1.6% Aft 1.6% 16.5% 1.6% Agape 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Baker 13.0% 0.5% 0.1% 1.2% 4.4% Bead 3.6% 16.7% 7.7% Bid 14.3% 1.6% Bold 1.6% 16.5% 1.6% Buddy 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Cake 13.0% 0.5% 0.1% 1.2% 4.4% Cedar 3.6% 16.7% 7.7% Cid 14.3% 1.6% Coat 1.6% 16.5% 1.6% Cure 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Daze 13.0% 0.5% 0.1% 1.2% 4.4% Dell 3.6% 16.7% 7.7% Dixie 14.3% 1.6% Dot 1.6% 16.5% 1.6% Dune 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Eat 13.0% 0.5% 0.1% 1.2% 4.4% Ebb 3.6% 16.7% 7.7% Echo 14.3% 1.6% Edge 1.6% 16.5% 1.6% Egg 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Fast 13.0% 0.5% 0.1% 1.2% 4.4% Feat 3.6% 16.7% 7.7% Fist 14.3% 1.6% Foam 1.6% 16.5% 1.6% Fume 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
Potential Market Share in Units Trad Low High Pfmn Size Total Units Demanded 7,387 8,960 2,554 1,915 1,984 22,800 % of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0% Able 13.0% 0.5% 0.1% 1.2% 4.4% Acre 3.7% 16.7% 7.7% Adam 14.3% 1.6% Aft 1.6% 16.5% 1.6% Agape 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Baker 13.0% 0.5% 0.1% 1.2% 4.4% Bead 3.7% 16.7% 7.7% Bid 14.3% 1.6% Bold 1.6% 16.5% 1.6% Buddy 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Cake 13.0% 0.5% 0.1% 1.2% 4.4% Cedar 3.7% 16.7% 7.7% Cid 14.3% 1.6% Coat 1.6% 16.5% 1.6% Cure 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Daze 13.0% 0.5% 0.1% 1.2% 4.4% Dell 3.7% 16.7% 7.7% Dixie 14.3% 1.6% Dot 1.6% 16.5% 1.6% Dune 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Eat 13.0% 0.5% 0.1% 1.2% 4.4% Ebb 3.7% 16.7% 7.7% Echo 14.3% 1.6% Edge 1.6% 16.5% 1.6% Egg 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Fast 13.0% 0.5% 0.1% 1.2% 4.4% Feat 3.7% 16.7% 7.7% Fist 14.3% 1.6% Foam 1.6% 16.5% 1.6% Fume 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
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Perceptual Map C77783 Round: 0December 31, 2016
Perceptual Map for All Segments
Andrews Name Pfmn Size Revised Able 5.5 14.5 11/21/2013 Acre 3.0 17.0 5/24/2012 Adam 8.0 12.0 4/19/2015 Aft 9.4 15.5 6/30/2014 Agape 4.0 11.0 5/25/2014
Baldwin Name Pfmn Size Revised Baker 5.5 14.5 11/21/2013 Bead 3.0 17.0 5/24/2012 Bid 8.0 12.0 4/19/2015 Bold 9.4 15.5 6/30/2014 Buddy 4.0 11.0 5/25/2014
Chester Name Pfmn Size Revised Cake 5.5 14.5 11/21/2013 Cedar 3.0 17.0 5/24/2012 Cid 8.0 12.0 4/19/2015 Coat 9.4 15.5 6/30/2014 Cure 4.0 11.0 5/25/2014
Digby Name Pfmn Size Revised Daze 5.5 14.5 11/21/2013 Dell 3.0 17.0 5/24/2012 Dixie 8.0 12.0 4/19/2015 Dot 9.4 15.5 6/30/2014 Dune 4.0 11.0 5/25/2014
Erie Name Pfmn Size Revised Eat 5.5 14.5 11/21/2013 Ebb 3.0 17.0 5/24/2012 Echo 8.0 12.0 4/19/2015 Edge 9.4 15.5 6/30/2014 Egg 4.0 11.0 5/25/2014
Ferris Name Pfmn Size Revised Fast 5.5 14.5 11/21/2013 Feat 3.0 17.0 5/24/2012 Fist 8.0 12.0 4/19/2015 Foam 9.4 15.5 6/30/2014 Fume 4.0 11.0 5/25/2014
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HR/TQM Report C77783 Round: 0December 31, 2016
HUMAN RESOURCES SUMMARY Andrews Baldwin Chester Digby Erie Ferris Needed Complement 701 701 701 701 701 701 Complement 700 700 700 700 700 700 1st Shift Complement 640 640 640 640 640 640 2nd Shift Complement 60 60 60 60 60 60 Overtime% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% New Employees 70 70 70 70 70 70 Separated Employees 0 0 0 0 0 0 Recruiting Spend $0 $0 $0 $0 $0 $0 Training Hours 0 0 0 0 0 0 Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Recruiting Cost $70 $70 $70 $70 $70 $70 Separation Cost $0 $0 $0 $0 $0 $0 Training Cost $0 $0 $0 $0 $0 $0 Total HR Admin Cost $70 $70 $70 $70 $70 $70 Labor Contract Next Year Wages $21.00 $21.00 $21.00 $21.00 $21.00 $21.00 Benefits 2,500 2,500 2,500 2,500 2,500 2,500 Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% Starting Negotiation Position Wages Benefits Profit Sharing Annual Raise Ceiling Negotiation Position Wages Benefits Profit Sharing Annual Raise Adjusted Labor Demands Wages Benefits Profit Sharing Annual Raise Strike Days
TQM SUMMARY Andrews Baldwin Chester Digby Erie Ferris Process Mgt Budgets Last Year CPI Systems $0 $0 $0 $0 $0 $0 Vendor/JIT $0 $0 $0 $0 $0 $0 Quality Initiative Training $0 $0 $0 $0 $0 $0 Channel Support Systems $0 $0 $0 $0 $0 $0 Concurrent Engineering $0 $0 $0 $0 $0 $0 UNEP Green Programs $0 $0 $0 $0 $0 $0 TQM Budgets Last Year Benchmarking $0 $0 $0 $0 $0 $0 Quality Function Deployment Effort $0 $0 $0 $0 $0 $0 CCE/6 Sigma Training $0 $0 $0 $0 $0 $0 GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0 Total Expenditures $0 $0 $0 $0 $0 $0 Cumulative Impacts Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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