creating a brand in a power point
ornella_eanoni
brand_your_project_.pptxLilly Pulitzer Bailey Mullarkey
What attracts you?
The Prints
The Lifestyle
The Colors
How it makes you feel
Target Market
Women age 20-30 who are sophisticated but like to have fun.
2nd Market: mothers and daughters.
Brand Experience
Level 1: Presence Through social media(Facebook, Instagram, Snapchat)and collaborations (Target), and special events (Polo Matches, Charity Events).
Level 2: Relevance The cost is relative to the value of the product. The quality of the material will last years.
Level 3: Performance Lilly uses high end fabrics. Their prints are hand painted.
Level 4: Advantage The bright prints make any gloomy day bright. Wearing Lilly makes you feel good.
Level 5: Bonding The customer is cheerful, loves her friends, family and life, she has fun and enjoys being at the beach and in the sun.
What is unique about your brand?
Their Prints
Their Story
What makes your brand stand out?
The brands backstory.
Their brand is more focused on lifestyle.
Advertisement
https:// www.youtube.com / watch?v =3D1fag2DZ2Q
What is the intention of the ad
The target ad is intended to build awareness and to get the customer excited about the collaboration.
The catalog is to inform.
Competitive Products
Shift dress (first item)
Anything with Print
Is the ad effective?
Yes it shows off the brand, the lifestyle, and the collaboration.
How would you market yourself as a brand?
Networking at Events
Part Time Job
What makes you different?
Organized
Ambitious
Determined
Works Cited
"Best Trends Forever - Shift & Shine." The BattleShopco Blog. N.p., 17 July 2014. Web. 04 Aug. 2015. <https://battleshopblog.wordpress.com/2014/07/17/best-trends-forever-shift-shine/>.
"Brand Spotlight: Lilly Pulitzer." Modern Effulgence. N.p., 29 May 2013. Web. 04 Aug. 2015. <https://moderneffulgence.wordpress.com/2013/05/29/brand-spotlight-lilly-pulitzer/>.
"Take It From A Man: On Lilly Pulitzer And Personal Style | Modern Magnolias." Take It From A Man: On Lilly Pulitzer And Personal Style | Modern Magnolias. N.p., n.d. Web. 04 Aug. 2015. <http://modernmagnolias.blogspot.com/2014/04/take-it-from-man-on-lilly-pulitzer-and.html>.
"Tropical Print Dresses Made Fashion Statement." SheKnows. N.p., 08 Apr. 2013. Web. 04 Aug. 2015. <http://www.sheknows.com/entertainment/articles/990607/palm-beach-style-icon-and-socialite-lilly-pulitzer-dies-at-81>.
