marketing budget plan
yaser.1
assig11.docxStudent1
Allstar Brands’ Allround product is one of the best (OTC) market. The products provided by Allstar Brand’s are medications for cold and allergy. The company consists of three divisions: Consumer Products, International, and Pharmaceuticals.
The Consumer Products Division handles a number of packaged goods, such as laundry detergent, shampoo, and bar soap. For instance, the Consumer Product Division is a department that’s like the warehouse where the company keep their products. Along with that the The Consumer Products Division also responsible for storing the products in and make them ready for any need.
The International Division distributes Allstar products on a global basis and has a large presence in the European market. Also it’s responsible of communication between the consumers all over the world to provide them the best quality of shipping and need.
The Pharmaceuticals Division is responsible for the marketing and production of ethical and OTC medications. They provide ethical drugs through pharmacies with a physician’s prescription. Furthermore, whereas OTC remedies are widely distributed without the need for a prescription.
BLUE TEAM
Anita Flores
Student 2
Company Description – Company Legal Name & Form
The legal name of our cold medicine company is Allstar Brands Corporation. Allstar Brands merged with a group of smaller companies to form one of the largest leaders of packaged goods in the world. Our brand specializes in over-the counter cough medicines. Our medicine may come in a variety of forms such as: liquid, capsule, or even spray. We provide a variety of methods for taking our products in order to assure the comfort of our customers. Due to our dedication to providing excellent service and products the results have been the dominance of Allround in the cold medicine market. Despite, our brand taking some due to not meeting expectations along with the pressure of other companies rising in popularity we will look for new alternatives to holding our place as the most popular brand of cold medicine on the market.
Student 3
The briefing supports to make an introduction to the PharmaSim simulation. The briefing has several data and concepts from All star’s management. Moreover, the data respectively separated in different areas which are All round brand product allocation and pricing. Also, the data comes from market survey reports. In addition, it is the same as decision on pricing and promotion. All-star’s management has data from sales force and industry competition.
Student4
Marketing Team (Management)
These positions are subject to change as we will assess performance and potential in order to better utilize our staff. Yasser Alwafi will be in charge of sales force and pricing, Anita Flores will oversee promotion and advertising, Mohamad Alshuqayr will look over potential surveys/outside resources and budget allocation, and Christopher Chan will also look over pricing, and reports. As a whole team we will monitor and make notes of the moves our rival companies make and act accordingly as a team.
Company Mission Statement Our mission statement is to provide the highest quality of over the counter cough and cold medicine as possible. We seek to improve our relations with our customers and continue to build loyalty through consistency, efficiency, and with a high level of customer service.
Products Offered
The Company Allround Brand has three divisions that manufacture and advertise different products. The Consumer Products Division handles a number of packaged goods, such as laundry detergent, shampoo, and bar soap. The International Division distributes Allstar products on a global basis and has a large presence in the European market. The Pharmaceuticals Division is responsible for the marketing and production of ethical and OTC medications.
Allstar Brand’s OTC medicine is Allround 4-hr Multi Symptom Cold Liquid medicine, it relieves five basic symptoms: aches and fever, nasal congestion, chest congestion, runny nose, and cough. Allstar’s product primarily targets consumers with colds, but allergies share many of the same symptoms and are therefore often grouped with cold remedies. It contains an analgesic, an antihistamine, a decongestant, a cough suppressant, and alcohol. Most consumers use this product for nighttime relief because of the strength of the medication and because the alcohol and antihistamine help the patient rest. Allround is viewed as one of the most effective brands on the market at reducing multiple cold symptoms and based on its profits it is the leading brand.
