Unit V Case Study

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Most of the Firm’s challenges fall in the portion of processes. Marco is very confident in his team’s input levels and output levels. The challenge at hand would be to adapt to the ever-changing business and service his clients. Its challenge is, according to Hughes, Ginnet, & Curphy (2015), “to adapt its business to focus on what the clients were asking for. Specifically, clients, with their reduced staffs, were looking for help responding to their customers’ requests and looking for ways to make the most of their limited marketing budgets.” (p. 436) The process of achieving this is their biggest challenge. Their inputs- their team members have been hand selected by Marco himself and he feels that this is a strength of his. Their outputs would be the solutions that the team members come up with to service their client’s needs.

Services such as a new advertising idea to help reach more customers, or a new website design to help with how the customer interacts with the website and can more easily dictate the flow to increase the client’s phone inquiries or Web visits.

Potential resources for Marco and his team that will help in implementing a strategy to change the way they do business at Hernandez and Associates could be brainstorming with his team. A simple sit down session to try and come up with ideas that they can use to better service their clients can help garner ideas and allow the individual team members to buy into the change more freely. You may get no good ideas from this approach, but to be able to have your entire team buy into what needs to be done can help the process down the road when you begin to look outside for ideas that may work in this situation. To increase a client’s phone inquiries you can use billboards, commercials, and websites to increase traffic. Something as simple as a billboard that thousands of people see, or a commercial that leads people to go to the website because they are curious can be a very good thing.

References:

Hughes, R.L., Ginnett, R. C., & Curphy, G. J. (2015). Leadership: Enhancing the lessons of experience (8th ed.). New York, NY: McGraw-Hill