marketing

Some students have asked for more explanation of what is expected for this week's Part 3 assignment.  Please refer to the description for Part 3 in Appendix B of the course syllabus for a complete description.  You may also get ideas from the sample marketing plan found in Topic 10 in our course Moodle site.

So far you've completed Parts 1 and 2, which describe the company and its market situation.  Part 3 describes the actual action steps (tactics) that your team will take to market Allround in Period 8.  (Part 4 will be due with in Topic 8 and describes your budget and how you will monitor your tactical plan.)

The elements of Part 3 are:

· 2 Marketing Objectives for both B2C and B2B

· 3 goals for each Objective (written in SMART terminology)

· 3 tactics (or action steps) to achieve each goal (must be appropriate tactics to achieve the goal)

This assignment will be critically graded again.  Teams often lose points for failing to write Objectives or Goals appropriately or for repetitive tactics (all 18 tactics must be unique and not repetitive) or for tactics that are not really marketing actions to achieve the goal to which they are assigned.  However, it is better to lose points in a 25-point assignment than to make those same mistakes in a 120-point project.  Correcting the mistakes made in the assignment when you complete your final marketing plan will avoid further point deductions.  Good luck.