marketing

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market_5.docx

1. In the Chapter 10 "Choices: What Do You Think" exercise, answer question numbers 1, 3, 4, 5, 7 & 8 in Chapter 10 (pp. 293-294).  

2. Answer the 5 questions associated with the Amazon Marketing in Action Case in Chapter 11 (pg. 335) and, furthermore, explain the role of branding in Amazon's pricing decisions.

Here are the assignment #5 broke down into parts for each of us to do:

Mohammad-

Ch. 10 questions # 7 and 8

Ch. 11 question # 1