marketing
1. In the Chapter 10 "Choices: What Do You Think" exercise, answer question numbers 1, 3, 4, 5, 7 & 8 in Chapter 10 (pp. 293-294).
2. Answer the 5 questions associated with the Amazon Marketing in Action Case in Chapter 11 (pg. 335) and, furthermore, explain the role of branding in Amazon's pricing decisions.
Here are the assignment #5 broke down into parts for each of us to do:
Mohammad-
Ch. 10 questions # 7 and 8