Assignment 3 Part 1: Operation, Technology, and Management Plan

Assignment 1: Company Description and SWOT Analysis Juicy Hair HRM599 Strategic Management Dr. Andrea Banto Candace Harris 2-6-2016

Juicy Hair Inc. is based out of Kennesaw, GA. Juicy Hair, Inc. is a 100% concentrated flavored juice that contains essential vitamins targeted to promote the growth of scalp hair while quenching the thirst of its consumers. Juicy Hair offers different flavors and colors for a peasing experience over a period of 365 day a year. Juicy Hair is offered via a program for consumers that also promotes a healthy lifestyle. The significance to the name Juicy Hair is it contains vitamins C, B, Biotin and Niacin that intends to enhance or juice up the mammalian organ that provides the nutrients that the hair follicle needs to grow. Naturally creating luxurious “juicy” hair, the juice cuts the average anagen growth phase short.

Juicy Hair’s Mission Statement:” We strive to enhance the daily needs required by the body, for natural hair growth while quenching your thirst. It becomes hard work to grow hair, but Juicy Hair is here to ease the work, time and effort it takes to grow natural hair from the scalp. Juicy Hair views its mission as a guaranteed self-esteem builder for people who have the genetic build and potential to grow healthy hair. The goal is to be named miraculous worldwide.”

Juice today is a trending product because it contains the essential vitamins needed to promote healthy habits. Juice is used for many techniques to stay fit. Juice is used as detoxing avenue, workout regimen, and thirst quencher. It is also tasteful outside of water. Juice has become an additional route to enhancing the blood flow and creating an environment for nutrients to reach their potential target areas of the body in a quicker way for consumers. A few reasons why juice was considered the best way to sponsor the vitamins that are needed to stimulate hair growth in a reasonable amount of time is because juice is marketable. Juice is easily digested and its appearance is more enticing to the eye than water and tea. A majority of consumers like juice over water from a young age into the older. There is a larger target market with juice than any other non-alcoholic beverage category available. Another reason why juice was chosen is because juice can be easily manipulated over other non-alcoholic beverages in its category.

The best strategic position for Juicy Hair is the fact that there isn’t any product like it. It is specifically used to enhance self-esteem, targeting key areas of the body, its healthy and it tastes good. Juicy Hair is targeted to the youngest and oldest of age. Juicy Hair is used for a specific reason over all the juices that are being advertised. It’s not a basic product. Hair loss can be a detrimental dilemma to a person and being able to access the juice in a reasonable fashion makes it more appealing to consumers. Juicy Hair is a product that requires additional authorizations to use. These authorizations come from a licensed physician, who also will run a mini physical for qualification. This physical is also a way to determine where you are health wise. Juicy Hair targets consumers who haven’t been to a doctor in a while and at the same time requires physicians to give a clearer regimen of lifestyle choices for the interested consumer. The juice is used only for 1 year and is tailored to work for a specific age group that has deficiencies in a vitamin of hair growth.

Juicy Hair will be sold in pharmacies, physician offices, and grocery stores. It will be advertises in barber shops, beauty salons, high end beauty supply stores, billboards, commercials and word of mouth. Juicy Hair is a prescription based product that requires a physician’s perspective and signature. A doctor’s visit is required to obtain Juicy Hair. I will be attempting to have both avenues of selling directly to consumers and selling to resellers. Consumers will have the opportunity to be evaluated for the product via a physician. There are several factors involved in qualifying for the juice which includes a physical and distinction of age range. Once the physical is complete, the Juice will then be tailored to the consumer’s results of the physical. Depending on the deficiencies the consumer has the juice has the pertinent nutrients for that specific group. Physicians offer a plan for consumers that are interested in the product. Juicy Hair is a high end product and will be offered to a consumer depending on income status. The program for lower income families will last 3 months. The consumer with a higher income bracket will qualify for the 1 year program.

A few risks involved with manufacturing Juicy Hair is very high because it involves a claim that affects the body and lifestyle of consumers. Juicy Hair is has a competitive risk and technology risk. The competitive risk involve other avenues where there are other routes to growing hair, such as a pill and products that directly promote hair growth. There is also the fact that these competitors’ accessibility to their products is a lot easier to obtain. In direct relation to the technology risks involved is that the product design may not work and it could cause a detriment to the consumers’ health. Juicy Hair’s plan to mitigating these risk include revamping the product the best way we can and offering eventually offering a different route other than juice to promote hair growth. Juicy Hair will eventually become an injectable and in pill form. One last regulatory risk is showing results. Results is the key to obtaining consumer feedback and growth. If there are no positive results to the juice than it then become a marketing risk where the market will not respond to the product.

Strengths that Juicy Hair possess are promoting a healthy lifestyle, creating a fan based on experience and results. Juicy Hair comes in a liquid form which easily digest able and results are provided in a short amount of time. There is communication of timelines and when a consumer can expect to see results. The juice comes in a variety of flavors. Juicy Hair is also a way for consumers to become knowledgeable about the status of their health during evaluation. Juicy hair enhances relationships between a physician and it clientele. Additional strengths include the product being guaranteed results. Weaknesses Juicy Hair possess are a lack of ways to obtain the product. Currently there is only one route and that is via physician. Other weaknesses include the product is tailored to a specific person’s health state which result in different forms of the product. It cannot be duplicated, however, it will need to be tracked in some form or fashion. Opportunities include adding a new division and leveraging existing operations can leave Juicy Hair in a position to open it on over the counter type product. Juicy Hair could become a pill and dabble in additional markets that offer consumable products, such as the food industry and not just the beverage industry. Opportunities can also emerge by Juicy Hair becoming a brand targeting a younger age group using their business expertise to anticipate consumer trends. For example, if Juicy Hair anticipates that the area is going to emphasize community involvement, Juicy Hair can win consumers via get fit advertisings. Threats for the company is direct services that offer the same services, however, it may be in the general contract category. For example, Juicy Hair offers a diverse product and there may be a company that offers a direct product company that offers just hair growth. Consumers may not want to get fit and see a physician, they may just want to grow hair. Other threats include threats that are beyond their control, such as an industry slowdown caused by difficult economic times. Others external threats may expose an internal weakness.

Reference

Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA: Planning Shop.

What is Juice? Retreived from https://www.google.com/search?q=vitamins+that+promote+hair+growth&ie=utf-8&oe=utf-8#q=what+is+juice