marketing management
blackwhite1
mm_assignment_1_qn.docx1. Assignment 1– Individual Report. Length of report: 1000 - 1200 words.
Requirements & Expectations
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Description |
Max % |
|
1 |
Provide an elaborate background about the organisation and its competitors (Do not use Any Models ie Porter’s Five Forces, Positioning Maps). |
10 |
|
2 |
Clearly Identify Strengths, Weaknesses, Opportunities’ and Threats (At least 5 points in each quadrant of drawn SWOT Table) |
20 |
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3 |
Discussion and Explanation of SWOT elements [Elaborate on each points identified in the respective quadrants] |
40 |
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4 |
Layout of report, professionalism, English – grammar & spelling. |
15 |
|
5 |
Referencing (In text citations & Reference List). At least 5 references are required from 3 sources for this entire report. |
15 |
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|
|
100 |
A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment 2.The organisation can be either a Singapore or an international company; that produces physical products for consumer markets. You should provide information about the organisation’s background, current operations, product offerings, product positioning, geographic markets, financial situation, distribution network, etc vis a vis its competitors.
General Layout of Written Assignment
Assignment must be in report format with headings and sub-headings.
1. Type written with Times New Roman or Arial font size: 12. 1.5 or 2x line
spacing. Reference list is on the last page.
