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This is a strategy class

Please do the following:

Read the case before answering the questions in 2 and half pages

This case analysis is n application of wht you have learned from the external analysis (porter’s five forces)

Questions:

1. Why, historically has the soft drink industry been so profitable? (hint: 5 forces)

2. Compare the economics of consecrate business to that of the bottling business: why is profitability so different? (hint: compare five forces of CSDs to 5 forces of Bottlers)

3. How has the competitions between coke and Pepsi affected the industry’s profits? (hint; summarize five forces for CSDs)

4. Can cocke and pepsi sustain their profits in the wake of flattening emand and the growing popularity of non-CSDs?