Assistance needed d4

The Basis for Objectives

Read the following article: https://web.archive.org/web/20140717055209/http://asternglance.com/sternco-essays-2/setting-communications-objectives/

· Locate the "who, what, where, when, why, how" questions and apply them to the case study.

· Why does the diner need to use marketing communications?

· Whom does the diner need to reach?

· At this point, where is the best communication (what are the best channels)?

· How will the diner say it?

· When will the communication happen?

Create a SMART marketing objective for the diner.