Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with notes including the following:
· Summary slide explaining the results of your mapping exercise.
· Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)
· Map placement explanations. There should be a separate slide for each company.
Positioning Presentation
Please use the 3M
Company
about the picture frame information
that you used for the paper that you just wrote for me.
T
he
positioning presentation has to be about the company we just
worked with.
Using
the same company you chose for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify
the important attributes for your chosen product and select two key variables for
your
perceptual map.
Prepare a perceptual map for your chosen product/brand and using a
minimum of seven competitors, rank each product/brand on the two variables based on how
they are positioned in the consumers' minds.
Explain
why you placed each competito
r on its particular spot on the map, and how you
might strengthen your chosen product/brand's position in the minds of the target market.
Create
a 10
-
to 12
-
slide Microsoft® PowerPoint® presentation with notes including the
following:
·
Summary slide explai
ning the results of your mapping exercise.
·
Target market (be specific and address all four segmentation variables
-
demographic, geographic, psychographic and behavioral)
·
Create a Perceptual map
·
Map placement explanations. There should be a separate slide
for each company.
·
References and Title slides are not included in the slide count
·
Speakers notes are required
Positioning Presentation
Please use the 3M Company about the picture frame information
that you used for the paper that you just wrote for me. The
positioning presentation has to be about the company we just
worked with.
Using the same company you chose for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for
your perceptual map. Prepare a perceptual map for your chosen product/brand and using a
minimum of seven competitors, rank each product/brand on the two variables based on how
they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you
might strengthen your chosen product/brand's position in the minds of the target market.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with notes including the
following:
Summary slide explaining the results of your mapping exercise.
Target market (be specific and address all four segmentation variables -
demographic, geographic, psychographic and behavioral)
Create a Perceptual map
Map placement explanations. There should be a separate slide for each company.
References and Title slides are not included in the slide count
Speakers notes are required
VVAREL
positioning_presentation.docx
0
