Understanding Marketing Concepts and Consumer Behavior

These posts are posted by my teacher and I need to

answer this questions.

§

1

-

Do you think that there is some order and rationale to the products that one sees in the

marketplace and the system that delivers them?

§

2

-

Do you think that companies

understand who in the family/social network sways particular

purchases?

§

3

-

If you were the owner of Discount Tires, how would you determine the effectiveness of

their marketing strategy?

Please reword these paragraphs in your own words. DO NOT use the same

words as in the

paragraphs

.

o

4

-

Every organization, regardless of its size, needs to find its place its general, operating

and competitive environments.

Marketing research is the process of reviewing an issue with

in marketing and areas of opportunity, then obtaining useful information a

bout the problem or

opportunity and dissecting the information to create potential solutions. The creation of the

Internet has made a wide array of data more readily available. Being able to access this data

in a more timely fashion reduces research time a

s well as the amount of money the research

will cost. The Internet can also make the observing action easier in certain situations where a

monitor is available via the Internet, for instance the example provided in the text about

watching television. The c

ounters can broadcast their data via the Internet which make the

data

available in near real time. Marketing research is crucial to developing a marketing

strategy because the research affects the product that will be produced based on feedback

from the co

nsumer.

5

-

marketing environment is everything your company must take into consideration when

developing and presenting a new product. The elements of a marketing environment include,

but are not limited to, the changing preferences of customers, your compe

tition, the legal,

political and regulatory environment, your own resources and budget, current trends and the

overall economy. All these elements affect your marketing decisions

--

or at least they

should, because all of them influence your prospects.

For

example, many large retailers

have decided to adapt to consumers' increasing enthusiasm for social media by establishing

corporate Twitter accounts and opening online storefronts in Facebook

.

§

6

-

Relationship marketing is a facet of customer relationship management (CRM)

that

focuses on customer loyalty and long

-

term customer engagement rather than shorter

-

term

goals like customer acquisition and individual sales. The goal of relationship marketing

(or

These posts are posted by my teacher and I need to

answer this questions.

 1- Do you think that there is some order and rationale to the products that one sees in the

marketplace and the system that delivers them?

 2-Do you think that companies understand who in the family/social network sways particular

purchases?

 3- If you were the owner of Discount Tires, how would you determine the effectiveness of

their marketing strategy?

Please reword these paragraphs in your own words. DO NOT use the same

words as in the paragraphs.

o 4- Every organization, regardless of its size, needs to find its place its general, operating

and competitive environments. Marketing research is the process of reviewing an issue with

in marketing and areas of opportunity, then obtaining useful information about the problem or

opportunity and dissecting the information to create potential solutions. The creation of the

Internet has made a wide array of data more readily available. Being able to access this data

in a more timely fashion reduces research time as well as the amount of money the research

will cost. The Internet can also make the observing action easier in certain situations where a

monitor is available via the Internet, for instance the example provided in the text about

watching television. The counters can broadcast their data via the Internet which make the

data available in near real time. Marketing research is crucial to developing a marketing

strategy because the research affects the product that will be produced based on feedback

from the consumer.

5-marketing environment is everything your company must take into consideration when

developing and presenting a new product. The elements of a marketing environment include,

but are not limited to, the changing preferences of customers, your competition, the legal,

political and regulatory environment, your own resources and budget, current trends and the

overall economy. All these elements affect your marketing decisions -- or at least they

should, because all of them influence your prospects. For example, many large retailers

have decided to adapt to consumers' increasing enthusiasm for social media by establishing

corporate Twitter accounts and opening online storefronts in Facebook.

 6-Relationship marketing is a facet of customer relationship management (CRM) that

focuses on customer loyalty and long-term customer engagement rather than shorter-term

goals like customer acquisition and individual sales. The goal of relationship marketing (or