Forecasting/MAD/Exponential Smoothing problem solving homework (Operations Management)

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w01_intro_to_om.pptx

MGMT19126: OPERATIONS MANAGEMENT

Week 1: Operations and Productivity

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Text

Heizer, J and Render B (11th, 10th or 9th edition), Operations Management, Upper Saddle River, NJ: Prentice Hall.

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Outline

What is Operations Management?

Transformation Process

Production Systems

Goods and Services

Why study OM?

Productivity

Global company profile: Hard Rock Café

What is Operations Management?

Production is the creation of goods and services

Operations Management is the set of activities that create value in the form of goods and services by transforming inputs into outputs. (Heizer, 11th edition)

Or

The American Production and Inventory Control Society (APICS) dictionary defines Operations management as-the planning, scheduling and control of activities that transform inputs into finished goods and services

© 2011 Pearson Education, Inc. publishing as Prentice Hall

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Value

If a customer gets a better car without changing the price, then value has gone up.

OM Involves Managing Transformations

Transformation

Process

(Value Adding)

Material Processing

Information processing

Customer processing

Goods or services

Input

Output

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Kamrul Ahsan, PhD, S2 2009

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Example of Transformation Processes

Operation Input/ resources Transformation Outputs
Departmental store Customers/ Goods for sale Staff sales Computerized registers Display goods, give sales advice, sell goods Customers and goods assembled together
Publishing house Printers and designers, printing presses, paper, ink Design, print, bind Printed materials
University, Bus service, Hotel room ? ? ?

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1/24/2016

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The activities of operations management

ENVIRONMENT

ENVIRONMENT

INPUT

OUTPUT

GOODS AND SERVICES

INPUT TRANSFORMED RESOURCES

MATERIALS INFROMATION CUSTOMERS

FACILITIES STAFF

INPUT TRASNFORMED RESOURCES

OPERATIONS STRATEGY

DESIGN

PLANNING AND CONTROL

IMPROVEMENT

Transformation

Physical– as in manufacturing

Locational– as in transportation

Exchange– as in retailing

Storage—as in warehousing

Physiological– as in health care

Informational—as in telecommunications

Goods and Services

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Characteristics of Goods

Tangible product

Consistent product definition

Production usually separate from consumption

Can be inventoried

Low customer interaction

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Characteristics of Service

Intangible product

Produced and consumed at same time

Often unique

High customer interaction

Inconsistent product definition

Often knowledge-based

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Organizing to Produce Goods and Services

Essential functions:

Marketing – generates demand

Production/operations – creates the product

Finance/accounting – tracks how well the organization is doing, pays bills, collects the money

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Organizational Charts

© 2011 Pearson Education, Inc. publishing as Prentice Hall

Operations

Teller Scheduling

Check Clearing

Collection

Transaction processing

Facilities design/layout

Vault operations

Maintenance

Security

Finance

Investments

Security

Real estate

Accounting

Auditing

Marketing

Loans

Commercial

Industrial

Financial

Personal

Mortgage

Trust Department

Commercial Bank

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What Operations Managers (OM) Do?

Plan Organize Staff Lead Control

Mostly take short term decisions

Org.

Policy

OM

Resource

Management

Customers

Managers

decisions

are limited by:

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This is the typical breakdown one finds in many business courses. It may be helpful to the students if you discuss each of these elements in relationship to something you or they have done. Work on a group project, for example, can provide a useful vehicle for the discussion.

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New Trends in OM: Summary

Ethics

Global focus

Environmentally sensitive production

Rapid product development

Environmentally sensitive production

Mass customization

Empowered employees

Supply-chain partnering

Just-in-time performance

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Productivity

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Improving Productivity at Starbucks

© 2011 Pearson Education, Inc. publishing as Prentice Hall

A team of 10 analysts continually look for ways to save time. Some improvements:

Stop requiring signatures on credit card purchases under $25 Saved 8 seconds per transaction
Change the size of the ice scoop Saved 14 seconds per drink
New espresso machines Saved 12 seconds per shot

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Improving Productivity at Starbucks

© 2011 Pearson Education, Inc. publishing as Prentice Hall

A team of 10 analysts continually look for ways to save time. Some improvements:

Stop requiring signatures on credit card purchases under $25 Saved 8 seconds per transaction
Change the size of the ice scoop Saved 14 seconds per drink
New espresso machines Saved 12 seconds per shot

Operations improvements have helped Starbucks increase yearly revenue per outlet by $200,000 to $940,000 in six years.

Productivity has improved by 27%, or about 4.5% per year.

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Productivity Challenge

Productivity is the ratio of outputs (goods and services) divided by the inputs (resources such as labor and capital)

The objective is to improve this measure of efficiency

Important Note!

Production is a measure of output only and not a measure of efficiency

Productivity

© 2011 Pearson Education, Inc. publishing as Prentice Hall

Measure of process improvement

Represents output relative to input

Productivity =

Units produced

Input used

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S2, 2005

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Productivity Variables

Productivity=

Output

Inputs(Labor + material + energy + capital + miscellaneous)

Productivity can be improved by either reducing Input while keeping Output constant, or increasing Output while keeping Input constant

Partial measures=output/(single input)

Multi-factor measures=output/(multiple inputs)

Total measure=output/(total inputs)

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Productivity variables- continued

Increase in productivity -> labor, capital, and management receive additional payments

If returns to labor, capital and management are increased without increased productivity, prices rise

When productivity increases, sometimes downward pressure is placed on prices- because more is being produced in the same resources

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Key Variables for Labor Productivity

Basic education appropriate for the labor force

Maintaining and enhancing skills in the middle of rapidly changing technology and knowledge

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You might first ask students to consider the conditions under which each of the key variables is most important. Once the conditions are identified, you might list the conditions on the board or screen and ask students to develop a method for comparing various countries on the basis of these conditions. Where would they place the U.S.? Developing countries? Etc.

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Collins Title Productivity

Staff of 4 works 8 hrs/day 8 titles/day

Payroll cost = $640/day Overhead = $400/day

Old System:

14 titles/day Overhead = $800/day

New System:

8 titles/day

$(640 + 400)

14 titles/day

$(640 + 800)

=

Old multifactor productivity

=

New multifactor productivity

= .0077 titles/dollar

= .0097 titles/dollar

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Service Productivity

Typically labor intensive

Frequently focused on unique individual attributes or desires

Often an intellectual task performed by professionals

Often difficult to mechanize

© 2011 Pearson Education, Inc. publishing as Prentice Hall

Significant Events in OM

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10 OM Decisions

Goods and service design

Quality

Process and capacity design

Location selection

Layout design

© 2011 Pearson Education, Inc. publishing as Prentice Hall

Human resources and job design

Supply-chain management

Inventory

Scheduling

Maintenance

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Tutorial : Week 1

Review: ( Rapid review page 61)

Define operations management.

Why study OM? What operations managers do?

New trends in OM

Explain the distinction between goods and services.

Explain the difference between production and productivity.

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The Hard Rock Cafe

First opened in 1971

Now – 110 restaurants in over 40 countries

Rock music memorabilia

Creates value in the form of good food and entertainment

3,500+ custom meals per day in Orlando

How does an item get on the menu?

Role of the Operations Manager

Price

Quality

Value

=