project int management

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Assessment

Imagine that you are an entrepreneur (based in the US) who is exploring means to expand your business to another country. Your goal is to study the feasibility of setting up your business in the selected country. The product/service may be new or existing as long as it is not already being sold in your host country.

1. Step one: (5%)

a. State the study objectives

b. Discuss who you are in terms of your company, where you are located, how many employees you have etc. This is to give you some authenticity. You can make up all the info or base it on a small existing company. What is your product(s) and/or service(s)?

2. Step two: (35%)

a. Select a host country to expand your business – why did you select this country?

b. Discuss the business environment in the following contexts:

· Political & Economic including trade agreements (10%)

· Legal & ethical (10%)

· Social & cultural (15%) For your analysis, you are required to use any two of the following cultural dimensions (Chapters 4-5):

1. Hofstede (include home and host country’s comparison charts)

2. Globe

3. Trompenaar

· Demographic environment of this country.

· Use established facts and figures.

3. Step three: Based on the above analysis and your research, explore: (15%)

a. Major opportunities for doing business in the host country (e.g. population base, economy, need for the product/service)

b. Major challenges (e.g. competition, infrastructure, government policies, culture, legal environment)

4. Step four (10%)

a. Select, describe and justify your entry strategy (Chapter 9). You need to select one and it must be in compliance with local host country laws and culture.

5. Step five: (10%)

a. Your final decision – to go ahead; decide against it; or to postpone entering the market.

b. Discuss 3-4 critical success factors that will contribute to positive outcome of the project

Please remember this is a feasibility study in International Management. You need to use concepts from various chapters and show your understanding and your learning during the course.

I need to read about your ideas and your perspectives

Required Parameters

1. Cover page with your name and project title

2. All pieces must be titled and separated e.g.

a. Introduction

b. Study objectives and The home company (step 1)

c. The host country and its business environment (step 2)

d. Opportunities and challenges for doing business (step 3)

e. Entry strategy (step 4)

f. Our decision – do we want to go into the country or not (step 5)

3. Cite your sources using MLA format

· Requirement of 10-12 pages (double space with 1” margin on all sides)

· Must cite all sources – work must be original not plagiarized (Use MLA Format).

Assessment Rubric

ASSESSMENT RUBRIC
Intended Student Learning Outcomes for Associate Degrees in the Larry L. Luing School of Business	(1) Does not meet expectations	(2) Meets expectations	(3) Exceeds expectations
General Program Intended Student Learning Outcomes (General Program ISLOs)
1.	Describe the introductory concepts, basic theories, and fundamental practices in the principal functional areas of business – accounting, economics, management, and marketing.
2.	Use critical thinking and problem solving in business settings.
3.	Demonstrate skills and knowledge in the core areas of business.
4.	Produce and present effective oral and written forms of communications.
Intended Student Learning Outcomes: A.A.S. International Business (International Business ISLOs)
1.	Demonstrate knowledge of the basic concepts and functions of general business management.
2.	Demonstrate knowledge of the basic concepts and functions of international business management.
3.	Utilize knowledge of business trends and globalization to achieve a competitive advantage in an organization.
	Key Learning Outcomes (KLOs)
1.	Describe the introductory concepts of accounting, economics, management and marketing.
2.	Use decision support tools.
3.	Communicate effectively in oral and written forms.

Grading Rubric

Assessment Criteria	1) Does not meet Expectations	2) Meets Expectations	3) Exceeds Expectations
Challenges in projecting demand Meeting customer needs and wants	Diluted information about the company	Lack of clarity of each aspect of the study objectives and company details	States clear and precise study objectives. Factual information about the company.
Country Environment Analysis And implications for related Opportunities and Challenges	Analysis does not demonstrate basic understanding of the subject. Research is poorly done and presentation is poorly written.	Analysis is satisfactory but lacks depth and detail. Some research support, of the analysis, is evident Analysis is satisfactory but lacks depth and detail. Some research support, of the analysis, is evident	Student displays complete understanding of the host country business environment in the following context: political, economic, legal & ethical, social & cultural. Analysis of the cultural dimensions, based on 2 of the 3 models. Student shows thorough understanding of aspects related to opportunities and challenges of doing business in the host country, emphasizing all the key aspects as detailed in the brief.
Formulate Strategies	Poorly stated and justified entry strategy	Entry strategy seems appropriate but not well articulated and justified	Well-articulated and sound justification of the entry strategy
Decisions Analysis and Recommendations	Analysis is poor and shows no understanding of key success factors.	Analysis is satisfactory but lacks depth and detail. Key success factors (1-2) are not clearly articulated	Student demonstrates analytical decision making capability. The key success factors (3-4) are well articulated.
Presentation	Project is poorly organized and lacks cohesive flow throughout. Many required component parts missing.	Project is adequately organized and formatted but lacks inspiration. May have few basic presentation issues.	Project is well-formatted and appropriately organized. Appearance inspires readership.
Research, proper MLA Citation	< 6 pieces. Few quality sources. Sources are not properly cited using MLA format	7-9 pieces. Source materials are mostly high quality, relevant and show effort in their acquisition. Most sources properly cited in MLA format in text and in Works Cited	10+ pieces in total. Source materials are high quality, timely, relevant, and show significant effort in their acquisition. All sources properly cited in MLA format in text and in Works Cited
Writing Quality	Poorly written with unacceptable amount of grammar and spelling errors.	Cohesive business writing that is clear but may lack professionalism. Some grammatical and/or spelling errors.	Cohesive business writing that is clear, concise and professional. Few, if any grammatical errors, no spelling errors.