Kroger would like to investigate the possibility of alternative sources of revenues. One possible new service is a
BBQ Grilling / Catering Service
. For a fee, a Kroger employee will come to a consumer’s house and barbecue meats and vegetables for a party, cookout, or any other special event. Kroger will supply the BBQ grill along with the meats, vegetables, plates and any dinnerware that is needed. The BBQ grill can be placed anywhere on the consumers’ property (e.g., driveway, deck). Kroger will then take responsibility for cleaning the BBQ area and removing the grill and any other necessary equipment after the meals have been cooked and served.
They have asked you to design and conduct a focus group to help them better evaluate the potential success of this new service and identify ways to market this service to their customers.
You must:
1. Decide who you will invite to the focus group. Include a description of these consumers, but you do not need to include the screener survey.
2. Develop the moderator’s guide for the group session. Include this printed moderator’s guide.
3. Staple all materials together prior to turning them in.
Note: The above situation is purely hypothetical. I have no knowledge of Kroger actually considering such a service.
raa.o
focus_group_test_kroger_bbq_catering.docx
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