OSCM Ch 8, 9,and 10

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Supplier Management and Development

Chapter 9

OSCM 3660:002 Strategic Sourcing

Spring 2016

Sandeep Jagani

PURCHASING & SUPPLY CHAIN MANAGEMENT, 5e

© 2012 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publically accessible website, in whole or in part.

© 2012 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publically accessible website, in whole or in part.

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Chapter Overview

Supplier performance measurement

Rationalization and optimization

Supplier development

Overcoming barriers to supplier development

Managing supply base risk

Managing sustainability in the supply base

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Supplier Performance Management

How does buyer know how well any given supplier is performing?

Consists of methods and systems to collect and provide information to measure, rate, or rank ongoing supplier performance

Acts as supplier “report card”

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Supplier Management Issues

Corporate and business unit goals, objectives, and strategies must drive supply management’s goals, objectives, and strategies

Supply management must develop appropriate supplier evaluation strategies to support the business unit

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Supplier Management Issues

Supplier segmentation must consider supply base risk levels, category spend amounts, and switching costs

Must understand …

Type of information required

How information will be deployed

Methods to obtain information in timely and efficient manner

What resources will be utilized to collect

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Supplier Measurement Decisions

What to measure

Quantitative variables

Delivery

Quality

Cost reduction

Qualitative variables

Compare to standards and goals

Measurement and reporting frequency

Uses of measurement data

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Qualitative Service Factors

Factor Description
Problem resolution ability Supplier’s attentiveness to problem resolution
Technical ability Supplier’s manufacturing ability compared with other industry suppliers
Ongoing progress reporting Supplier’s ongoing reporting of existing problems or recognizing and communicating a potential problem
Corrective action response Supplier’s solutions and timely response to requests for corrective actions, including engineering change order requests

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Qualitative Service Factors

Factor Description
Supplier cost reduction ideas Supplier’s willingness to help find ways to reduce purchase cost
Supplier new product support Supplier’s ability to help reduce new product development cycle time or to help with product design
Buyer/supplier compatibility Subjective rating concerning how well a buying firm and a supplier work together, a.k.a. “wavelength”

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Measurement and Reporting Frequency

Reporting frequency to buyer

Day-to-day performance for troubleshooting and expediting

Reporting frequency to supplier

Routinely summarized monthly or quarterly

Annual face-to-face meeting

Never delay reporting supplier’s poor performance

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Uses of Measurement Data

Identify poor performing suppliers

Support supply base optimization and rationalization efforts

Determine future purchase volume allocations

Identify performance improvement opportunities

Make sourcing decisions

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Designing a Measurement System

What data to analyze

What metrics to use

What performance categories to include

How to weight different categories

How often to generate performance reports

How to use performance data

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Types of Measurement Techniques

Categorical system

Weighted-point system

Cost-based system

Each system differs in terms of …

Ease of use

Level of decision subjectivity

Required system resources

Implementation cost

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Categorical System

Advantages Disadvantages Users
Easy to implement Requires minimal data Different personnel contribute Good for firms with limited resources Low-cost system Least reliable Less frequent generation of evaluations Most subjective Usually manual Smaller firms Firms in the process of developing an evaluation system

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Categorical System

Assign rating evaluation for each category of performance

May be completed by buyer, other internal users, or combination

Minimal insight provided

Often significant variance between subjective ratings

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Weighted-Point System

Advantages Disadvantages Users
Flexible system Supplier ranking allowed Moderate implementation costs Quantitative and qualitative factors combined into single system Tends to focus on unit price Requires some computer support Most firms can use this approach

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Weighted-Point System

Less subjective

Weighs and quantifies scores across different performance categories

Weights can be adjusted depending on needs

Need to carefully select categories

Need to choose proper weights

Need to develop a set of decision rules

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Performance Category Weight Score Weighted Score
Delivery      
  On time 0.10 4 0.40
  Quantity 0.10 3 0.30
Quality      
  Inbound shipment quality 0.25 4 1.00
  Quality improvement 0.10 4 0.40
Cost Competitiveness      
  Comparison with other suppliers 0.15 2 0.30
  Cost-reduction ideas submitted 0.10 3 0.30
Service Factors      
  Problem resolution ability 0.05 4 0.20
  Technical ability 0.05 5 0.25
  Corrective action response 0.05 3 0.15
  New product development support 0.05 5 0.25
Scale: 1 = Poor; 3 = Average; 5 = Excellent Total Rating 3.55

Weighted-Point System Example

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Cost-Based System

Advantages Disadvantages Users
Total cost approach Specific areas of supplier non-performance identified Objective supplier ranking Greatest potential for long-range improvement Detailed cost accounting system required Most complex Implementation costs are high Computer resources required Larger firms Firms with large supply base

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Cost-Based System

Most thorough and least subjective

Seeks to quantify total cost of doing business with given supplier

Challenge

Identifying and recording appropriate costs that result when supplier fails to perform as expected

Logic is based on calculation of supplier performance index (SPI)

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SPI Calculation

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Total Purchases + Nonperformance Costs

Total Purchases

SPI has base value of 1.0

It is total cost index calculated for each item or commodity provided by supplier

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Cost-Based System Example

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Commodity: Integrated Circuits
Part Number Supplier Unit Price SPI Total Cost
04279884 Advanced Systems $3.12 1.20 $3.74 **
BC Techtronics $3.01 1.45 $4.36
Micro Circuit $3.10 1.30 $4.03
04341998 Advanced Systems $5.75 1.20 $6.90 **
BC Techtronics $5.40 1.45 $7.83
Micro Circuit $5.55 1.30 $7.22
Service Factor Ratings:
Advanced Systems 78%
BC Techtronics 76%
Micro Circuit 87%
** Lowest total cost supplier for item (Unit price x SPI = Total cost)

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Supplier Performance Example

Supplier: Advanced Systems
Commodity: Integrated Circuits
Total part numbers in commodity: 2
A. Total purchase dollars this quarter: $5,231.67
Nonperformance Costs
Event Number of Occurrences Average Cost per Occurrence Extended Cost
Late delivery 5 $150.00 $750.00
Return to supplier 2 $45.00 $90.00
Scrap labor costs 3 $30.00 $90.00
Material rework costs 1 $100.00 $100.00
B. Total nonperformance costs $1,030.00
C. Purchase + nonperformance costs (Line A + Line B) $6,261.67
D. Supplier Performance Index (SPI) (Line C / Line A) 1.20
E. Service factor rating 78%
(Ratio of points earned to the total possible points for qualitative or service factors)

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Rationalization and Optimization

Determining optimal number and quality of suppliers in supply base

Rationalization

Analysis of how many and which suppliers to maintain

Optimization

Analysis to ensure that only most capable suppliers are kept

Should be a continuous process

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Rationalization and Optimization

Requires supplier evaluation and measurement system

Usually results in net reduction of suppliers

However, may result in adding new suppliers in some spend categories

Key is to determine the “right” number of suppliers, not to just arbitrarily reduce the number

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Rationalization and Optimization Activities

Development of supplier evaluation and measurement systems

Elimination of marginal and small volume suppliers

Replacement of “good” suppliers with “better” ones

Initiation of supplier development activities to improve performance

Global search for world-class suppliers

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Advantages

Buying from world-class suppliers

Use of full-service suppliers

Reduction of supply base risk

Lower supply base administrative costs

Lower total product cost

Ability to pursue complex supply management strategies

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Buying from World-Class Suppliers

Concentrate on closer relationships with smaller core of better performing suppliers

Fewer quality and delivery problems

Access to leading-edge technologies

Opportunities to collaborate

Lower total product cost

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Use of Full-Service Suppliers

Remaining suppliers are often larger in size and offer more capabilities

Offer range of value-adding services

Provides greater access to supplier’s engineering, R&D, design, testing, production, service, and tooling capabilities

Allows outsourcing of integrated items

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Reduction of Supply Base Risk

Supply base risk defined

“Magnitude of exposure to financial loss or operational disruption and stems from uncertainty”

Need for carefully selected and qualified suppliers

Can actually reduce overall risk

Results in reduced variability and more consistent quality

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Lower Administrative Costs

Greater information sharing

Formalized communication processes

Fewer problem-related interactions with suppliers

Joint problem-solving

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Lower Total Product Cost

Lower variability in quality and delivery

Greater production volumes spread among fewer suppliers

Supplier’s fixed costs spread out over greater volumes

Provides incentive for supplier process improvement

Economies of scale and scope

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Ability to Pursue Complex Supply Management Strategies

Supplier development

Early supplier design involvement

Just-in-time sourcing

Development of cost-based pricing agreements

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Possible Risks of Maintaining Fewer Suppliers

Supplier dependency

Absence of competition

Supply disruption

Overaggressive supply reduction

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Supplier Dependency

Overly dependent on buyer for its economic survival

Lack of financial viability if purchase volumes are reduced

Unhealthy dependence

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Absence of Competition

Supplier may hold buyer “hostage”

Unduly raising prices

Becoming too complacent in its performance

Higher switching costs

Requires careful selection and evaluation

Need for equitable contracts

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Supply Disruption

Loss of continuous flow of materials

Need for multiple production facilities from a single supplier

Select suppliers with multiple or redundant capabilities (cross-sourcing)

Primary and secondary suppliers

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Overaggressive Supplier Reduction

Can result in inadequate supplier capacity if demand increases

May cut otherwise qualified suppliers out of supply base

May need to identify and qualify new replacement suppliers

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Formal Approaches to Supply Base Rationalization

Twenty-eighty rule

Based on Pareto principle

“Improve or else” approach

Need to improve quickly

Triage approach

Categorization of existing suppliers

Competency staircase approach

Series of performance milestones

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High       
       
       
           
               
                 
                 
                   
                     
                       
                         
Low                            
Commodity A Commodity B Commodity C

Supplier Segmentation Categories

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World-Class Performance

Minimum Threshold

Candidates for Development

Eliminate

Supplier Performance

Minimum Threshold

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Summary of Supplier Rationalization and Optimization

There are a variety of approaches

Organization may use more than one approach

Buyer does not have to limit its analysis to current suppliers

May add new suppliers as necessary

Benefits are real

Drawbacks are manageable

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Supplier Development Defined

“Any activity undertaken by a buyer to improve a supplier’s performance or capabilities to meet the buyer’s short- and long-term supply needs”

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Supply Development Activities

Sharing technology

Providing performance incentives

Promoting competition among suppliers

Providing necessary capital

Directly involving buyer personnel

Training

Process improvement

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Steps to Supplier Development

Identify critical commodities for development

Identify critical suppliers for development

Form cross-functional development team

Meet with supplier’s top management team

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Steps to Supplier Development

Identify opportunities and probability for improvement

Define key metrics and cost-sharing mechanisms

Reach agreement on key projects and joint resource requirements

Monitor status of projects and modify strategies as appropriate

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Supplier Development Process Map

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1. Identify critical commodities for development

2. Identify critical suppliers for development

3. Form cross-functional development team

4. Meet with supplier’s top management team

5. Identify opportunities and probability for improvement

6. Define key metrics and cost-sharing mechanisms

7. Reach agreement on key projects and joint resource requirements

8. Monitor status of projects and modify strategies as appropriate

Identify Critical Commodities

Do externally purchased products and services account for > 50% of product or service value?

Is supplier existing or potential source of competitive advantage?

Does buyer currently purchase or plan to purchase based on total cost vs. initial purchase price?

Can existing suppliers meet buyer’s competitive needs 5 years from now?

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Purchasing & Supply Chain Management, 5e

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Identify Critical Commodities

Does buyer need suppliers to be more responsive to its needs?

Is buyer willing and able to become more responsive to suppliers’ needs?

Does buyer plan to treat suppliers as partners?

Does buyer plan to develop and maintain open and trusting relations?

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Identify Critical Suppliers

Use formal supply base assessment system

Routinely evaluate suppliers and rank them from best to worst

Poor performers are candidates for elimination

Middle-of-the-road suppliers are candidates for development

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Form Cross-Functional Team

Develop internal consensus and support

Improve internal processes first

Typical members

Supply management

Engineering

Operations

Quality

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Meet Supplier’s Top Management

Establish relational building blocks

Strategic alignment

Measurement

Professionalism

Establish positive tone

Reinforce collaboration

Foster two-way communication

Develop mutual trust

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Identify Opportunities and Probability for Improvement

May be driven by final customer’s requirements and expectations

Determine probability and scope of improvement

Jointly agree upon areas of improvement

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Define Key Metrics and Cost-Sharing Mechanisms

Evaluate project feasibility

Determine return on investment (ROI)

Determine if opportunities are realistic and achievable

Establish agreed-upon measures and improvement goals

Determine equitable cost and benefit sharing arrangements

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Reach Agreement on Key Projects and Joint Resource Requirements

Identify necessary resources

Obtain commitment to deploy resources

Develop specific measures and metrics that demonstrate success

Develop visible milestones and time horizons

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Monitor Status of Projects and Modify Strategies as Appropriate

Routine monitoring

Ongoing two-way exchange of information

Creating visible milestones

Posting progress

Creating new or revised objectives

Modify plan as necessary to maintain momentum or address new findings

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Overcoming Barriers to Supplier Development

Direct-involvement activities (hands’ on)

Shared personnel in joint projects

Incentives and awards (the “carrot”)

Increase future order volumes

Annual award ceremonies

Warnings and penalties (the “stick”)

Pull back current business

Withhold future business

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Buyer-Specific Barriers

Barrier

Buying company’s purchase volume from supplier does not justify development investment

Solution

Parts standardization across products

Single sourcing

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Buyer-Specific Barriers

Barrier

No immediate benefit is evident to buyer

Solution

Pursue small wins to build momentum

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Buyer-Specific Barriers

Barrier

Importance of purchased item does not justify development efforts

Solution

Take a longer-term focus

Include integrated solutions to be used in future designs

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Buyer-Specific Barriers

Barrier

Lack of executive support in buyer organization for supplier development

Solution

Prove benefits

Document and publicize

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Buyer-Supplier Interface Barriers

Barrier

Supplier is reluctant to share information on costs or processes

Solution

Create ombudsman to deal with non-contractual issues

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Buyer-Supplier Interface Barriers

Barrier

Confidentiality inhibits information sharing

Solution

Establish confidentiality agreements

Non-disclosure agreements

Exclusivity agreements

Engage in ethical behavior

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Buyer-Supplier Interface Barriers

Barrier

Supplier does not trust buyer

Solution

Spell it out with properly executed written agreement

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Buyer-Supplier Interface Barriers

Barrier

Organizational cultures are poorly aligned

Solution

Adapt new approach to local conditions

Supplier partnership manual

Training

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Buyer-Supplier Interface Barriers

Barrier

Not enough inducements to participate are provided to supplier

Solution

Designed-in motivation

Future business

Financial incentives

Payment terms favorable to supplier

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Supplier-Specific Barriers

Barrier

Lack of commitment on part of supplier’s management

Solution

Implement only after commitment

Joint development of goals and objectives

Determination of potential costs and benefits to each party and how they will be shared

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Supplier-Specific Barriers

Barrier

Supplier’s management agrees to improvements but fails to implement proposals

Solution

Supplier champions

Key supplier employee

Training in tools and techniques

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Supplier-Specific Barriers

Barrier

Supplier lacks engineering resources to implement solutions

Solution

Direct on-site support from buyer personnel

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Supplier-Specific Barriers

Barrier

Supplier lacks required information systems

Solution

Direct electronic data interchange (EDI) support

Direct financial assistance as required

Training on hardware and software

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Supplier-Specific Barriers

Barrier

Supplier is not convinced development will provide benefits

Solution

Let suppliers know where they stand

Supplier evaluation and measurement system

View supplier performance vis-à-vis competitors

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Supplier-Specific Barriers

Barrier

Supplier lacks employee skill base to implement solutions

Solution

Establish training centers

Develop supplier skill levels

Provide human resource support

Co-location and direct involvement

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Lessons Learned from Development

Many barriers are interrelated

Managerial attitude is common and difficult barrier to overcome

Requires strategic orientation toward SCM and alignment of supply management objectives with business unit goals

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Lessons Learned from Development

Relationship management is critical to supplier development success

Supplier development is neither quick nor easy

Requires …

Vision and commitment from both parties

Open communication

Equitable sharing of costs and benefits

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Managing Supply Base Risk

General risk issues …

What are common sources of risk?

How can they be managed effectively?

Risk must be evaluated relative to cost exposure and probability of occurrence

Risk is inherent in all sourcing decisions

Risk and uncertainty are not synonymous

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Risk Assessment Questions

Where is organization vulnerable to potential risk?

Why is organization vulnerable?

How will this risk affect organization if it happens?

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Risk Assessment Questions

How will risk affect organization’s …?

Customers

Suppliers

Stakeholders

What are the causes of risk?

What should organization do if, and when, risk occurs?

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Impacts of Risk

Expenditures of time, effort, and money

Negative public relations

Loss of customer confidence

Lost sales

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Categories of Supply Base Risk

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Buyer

Political risk

Market risk

Sourcing risk

Financial risk

Supplier risk

Political Risk

Country stability

Regional stability

Political party and government stability

Legal differences

Intellectual property rights

Political elections

Military actions

Civil disturbances

Terrorism

Trade balance issues

Duties and tariffs

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Market Risk

Number of buyers competing for supplier’s goods, services, and capabilities

Increasingly shorter product life cycles

Threat of emerging technologies

Maintaining trade secrets and intellectual properties

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Sourcing Risk

Longer supply pipelines

Potential for supply disruption

Level of supplier competition

Communication and time differences

Suppliers shared with competitors

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Financial Risk

Inventory carrying costs

Currency exchange rate fluctuations

“Soft” vs. “hard” currencies

Terms of sale or INCOTERMS

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Supplier Risk

Financial stability and future viability

Early detection

Sources of information

Replacement supplier evaluation and selection

Supplier capabilities

Supplier’s own supply chain

Mergers and acquisitions

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Contingency Management Tools

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Inventory

Multiple sourcing

Third-party intermediaries

Scenario analysis

Currency hedging

Insurance

Automated visibility systems

Inventory

Traditional method of dealing with risk

Expensive

Requires maintenance of the “right” mix of products

Inventory carrying costs

Reactive, short-term focus only

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Multiple Sourcing

More competitive marketplace

Alternative sources of supply

Upside volume potential

Added product variability

Limited use of more complex sourcing strategies

Need for total cost of ownership analysis

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Third-Party Intermediaries

International freight forwarders

Non-vessel operating common carriers

Export management companies

Export packers

Goods surveyors

Export trading companies

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Scenario Analysis

Attempt to explore and prepare for possible future risk scenarios

Not considered forecasting

“What if” planning or “rehearsing the future”

Creation of focused contingency plans prior to an actual risk occurrence

Need to periodically review and update

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Steps in Scenario Analysis

Identification of specific issue or risk situation

Classify risk scenarios as to severity and disruptive impact on operations

Create viable working strategies and plans to allow quick response

Identify and implement risk “triggers”

Review for continued applicability

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Currency Hedging

Managing transaction exposure

Protects domestic currency value of a future foreign currency cash flow

Protects against major swings in currency exchange rates

Futures and forward exchange contracts

Currency options

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Choice of Transaction Currency

Transaction values in buyer’s currency

Supplier bears currency exchange risk

Transaction valued in supplier’s currency

Buyer bears currency exchange risk

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Insurance

Every international shipment should be insured

Matter of “when” loss occurs, not “if”

Goods in international trade subject to much higher risk of loss or damage

Insufficient insurance coverage often discovered only after loss occurs

Not every loss can be fully covered

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Insurance

Some losses are explicitly excluded from coverage unless additional rider is attached and extra premiums paid

Need to pay close attention to choice of INCOTERMS which specify …

Who pays insurance premium?

Who owns the goods and suffers actual loss?

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Supply Chain Risk Management

How supply chain members communicate and collaborate regarding sources of risk, utilizing risk management tools to mitigate and minimize risk and uncertainty across supply chain

Systems approach to identify, assess, and develop appropriate risk responses

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SCRM Capabilities

Visibility

Integrating with and deploying analytics gathered from ERP systems data

Event recognition and early warning system

Ability to react quickly and effectively in early stages of risk event

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SCRM Capabilities

Broad mix of real-time supply chain analytics

Simulating models of risk events

Suggesting risk mitigation strategies

Evaluating different risk responses

Critical evaluation of competing scenario responses

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Managing Sustainability in the Supply Base

ISM Principles of Sustainability and Social Responsibility with a Guide to Adoption and Implementation

Sustainability

“Ability to meet current needs without hindering the ability to meet the needs of future generations in terms of economic, environmental, and social challenges.”

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Managing Sustainability in the Supply Base

Social responsibility

“Framework of measurable corporate policies and procedures and resulting behavior designed to benefit the workplace and, by extension, the individual, the organization and the community in the following areas: community, diversity and inclusiveness-supply base, diversity and inclusiveness-workforce, environment, ethics, financial responsibility, human rights, health and safety, and sustainability.”

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Sustainable and Environmental Activities and Practices

Material-related

Climate and energy

Procurement-specific

Transportation and logistics

Metrics and measures

Appropriate contractual language

Product life cycle analysis

Environmental compliance auditing

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