marketing homework

Currently, the water purification industry is saturated with numerous products that aid in water purification. Companies such as LifeSource, Culligans and Nuco all aid in the purification process. However, each of these purification systems has a softening element to the water which leaves the skin feeling smooth by clogging the body’s pores and the ability to secrete natural oils from your skin. The softening agent that is used is Rock Salt and or Potassium both of which muddy the water back up to where customer must place a reverse osmosis system under their kitchen sink for potable drinking water. These systems are also high corrosive to the homeowners plumbing system. Water and salt mixed together are highly corrosive and eat away at copper piping very quickly. IN addition to the above mention corrosives, Chlorine and Ammonia are added in the water in the Southern California local. Chlorine when inhaled via steam from a shower has had adverse effects on the respiratory system not to mention it is a skin irritant and showed not be consumed in large amounts.

Our filtration and conditioning system mitigates the corrosion process, purifies the water, and removes organic chemicals such as Chlorine and Ammonia which aid in the deterioration process. Un like the above systems our system does not have any added waste products such as Brine in water softeners which gets flushed down the drain and our city’s water purification plants are unable to reclaim the water due to a high salinity content or like Reverse Osmosis systems that waste 10 gallons of water to create one. Our system is self-sufficient and cleans itself automatically depending on usage. Due to the drought in California we have the ability to set the back wash times for a family of 4-6 every 16 days which is equivalent to one extra shower. The backwash process removes all impurities collected and saves the consumer money from having to buy new media filters and or cartridges.

Elite Home services (EHS) is currently Southern California’s largest preventive maintenance company for residential homes. EHS has implemented a preventive maintenance contract with a large portion of Southern California’s residents in Los Angeles and Orange County. EHS provides 3 home inspections a year which allows the home owner to have their water heater and plumbing system checked, air condition and furnace for a low price of $119 a year. Technicians perform a thorough evaluation on the home and give home owners a evaluation sheet with all pros and cons of each system. If any cons are discovered the homeowners receives some recommendations on how to fix the issue. With a single purchase of our Central water Filtration system we will be giving consumers a 2 year membership. In addition to the maintenance program each customer will receive additional promotions and coupons for plumbing and or HVAC repairs.

Sales Script

Good morning, this is Name from Elite Home Services. The filters in your drinking water system are designed to last 12 months and it’s been 14 months since your last filter change. As you probably know, every day those filters are taking the impurities out of your water so each day beyond 12 months more and more impurities are able to pass through. We have a solution for you and your customers. Our spectrum unit is able to last up to ten years. This is directly due to its ability to backwash its self to remove all impurities that it collects. By adding this feature to our filtration system we are able to extend the length of its ability to service our target markets.