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1) What are the four product mix strategies discussed in the chapter (Concepts of Marketing Online Text) Name three reasons why a company might decide to alter its product mix? Now apply this to a healthcare organization. Identify a product or service and apply and explain the four product mix strategies. What recommendations do you have to make the product or service more successful?

2) What is a quantitative analysis? Give one example on how this method can be used to improve performance in a healthcare setting.

3) In the United States, family structures have changed significant since World War II, as larger numbers of women contribute financially and hold jobs outside the home. The institution of marriage has likewise been altered. Yet women in earlier generations also promoted different models of marriage, or rejected it outright. Discuss a significant change in family power dynamics that results when the wife as well as the husband is employed outside the home.