non-profit class

COM 303 – Nonprofit Public Relations

Critical Analysis Due – February 9, 2016 Guidelines Working individually, you are required to research and analyze the public relation strategies of a select non-profit entity or organization. You will write a brief, but insightful report demonstrating your understanding of their strengths, weaknesses, opportunities and threats (SWOT). Additionally, you are expected to identify their primary public relations’ goals and objectives.

• Raise awareness • Influence desire • Encourage trial • Facilitate purchase • Create loyalty

Please select from one of the following:

Alvin Ailey Dance Foundation American Ballet Theater American Heart Association American Red Cross Bill and Melinda Gates Foundation Black Girls’ Rock, Inc. Boston Symphony Orchestra (Pops) Charity: water Do Something Doctors Without Borders First Nations Development Institute KaBOOM! Kauffman Foundation Keep a Child Alive MacArthur Foundation Make-a-Wish America Museum of Modern Art

National Collegiate Athletic Association

National Public Radio (NPR) Nature Conservancy People for the Ethical Treatment of

Animals (PETA) Public Broadcasting Systems (PBS) (RED) Smithsonian Institutes St. Jude’s Children’s Research

Hospital Sundance Film Festival TED Talks United States Olympic Committee

(USOC) US National Park Service USO World Wildlife Fund

Analyze the use of one or more of the following PR tools/strategies:

• Broadcast media (radio or television) • Press Conferences/Special Events • Press Releases/Media Alerts • Digital and Print Media (magazines or newspapers) • Blogs and/or Social Media (apps, networks, platforms, etc.) • Other (brochures, contests/giveaways, newsletters, promotions, etc.)

COM 303 – Nonprofit Public Relations

Critical Analysis Due – February 9, 2016 Please use following format and headlines to outline your critical analysis. You should have one paragraph per section not to exceed three (3) pages:

I. Overview II. Strengths – Internal III. Weaknesses – Internal IV. Threats – External V. Opportunities – External VI. Suggestions VII. References* - requires APA format

DELIVERY This assignment should not exceed 2-3 pages (excluding reference page), double- spaced with 1-inch margins on all sides. Preferred font is 12-point (either Arial or Helvetica). Please submit online via Moodle and save as a MS Word document using this format: LastName-COM303-NPRC. Assignment is due no later than February 9.