Due: 2/12/16 posted in Isidore before class
· Write 1-2 page paper reflective of your favorite Super Bowl advertisement. Use your own judgement for formatting (font, margins & spacing). Please include your name and BIZ 102 section.
· Provide a brief summary, in your own words that summarize the commercial, why it was so compelling, and why you selected it above all the others.
· Identify the commercial’s target audience and provide logic as to why you have selected this target/segment.
· Apply at least 3 concepts discussed in Chapter 3 of your textbook as you explain your review.
Grading Rubric: Super Bowl Advertisement Review
Formatting: Paper is grammar and spell checked correct. Length 1-2 pages.
5 _________ 3__________ 1_________
Summary is in writers own words and explains why the advertisement was selected and why it was so compelling
5 _________ 3__________ 1_________
Paper identifies the commercial’s target market and provides logic as to why it was selected for particular target/segment
5 _________ 3__________ 1_________
Paper utilized a minimum of 3 concepts discussed in chapter 3 of BIZ 102 textbook.
5 _________ 3__________ 1_________
5 _________ 3__________ 1_________
5 _________ 3__________ 1_________
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