Marketing 220 term paper

Running Head: Ford Motor Company 1

Ford Motor Company 2

Ford Motor Company

Name:

Institution Affiliation

Course Title

Professor

Date

Your final Term Paper is due. The Term Paper is the culmination of your weekly discussions and the marketing knowledge you have learned over the course of the semester. In the paper, you will cover all the topics we discussed and demonstrate your knowledge of the marketing concepts as they apply to Ford Motor Company.

The paper is in Word format and any length it takes to demonstrate you understand and have learned the principles of marketing we have covered in the semester, see below for principles covered:

1. Creating Customer Value & Satisfaction and Strategic Planning and the Marketing Process

2. The Global Marketing Environment and Marketing Research and Information Systems

3. Consumer & Business Buying Behavior and Marketing Segmentation, Targeting & Positioning

4. Product & Service Strategy

5. New Product Development, Product Life-Cycle Strategies and Pricing Considerations

6. Distribution Channels & Logistics Management; Retailing and Wholesaling & Integrated Marketing Communications

7. Direct & On-line Marketing and The Global Marketplace

8. Social Responsibility & Marketing Ethics

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