Week 3 marketing discussion board post

Running Head: Ford Motor Company 1

Ford Motor Company 2

Ford Motor Company

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This week, we will be learning about consumer & business buying behavior and marketing segmentation, targeting and positioning. For this week’s topic, you will discuss if there are subsets to your consumer base.

Answer the following questions and give examples.

1. Are there subsets to your consumer base?

2. Do you target demographics differently?

REFERENCES

Understanding Customer Needs - Sustainability Report 2013/14. (n.d.). Retrieved January 23, 2016, from Ford Motor Company: http://corporate.ford.com/microsites/sustainability-report-2013-14/people-customer-needs.html