A random sample of 1% students at a small university were asked a series
Data
| Customer | Method of Payment | Day of Purchase | Preference for Color of Roses | Cost of Flowers | Customer Age | Dissatisfied with Delivery |
| 1 | Visa | Monday | 1 | 35.85 | 35 | 2 |
| 2 | Master Card | Tuesday | 1 | 30.35 | 24 | 2 |
| 3 | American Express | Saturday | 1 | 45.55 | 54 | 2 |
| 4 | Cash | Friday | 1 | 40.75 | 60 | 2 |
| 5 | Other | Wednesday | 1 | 36.88 | 44 | 2 |
| 6 | Visa | Thursday | 1 | 25.48 | 62 | 2 |
| 7 | Master Card | Wednesday | 2 | 55.43 | 27 | 2 |
| 8 | Master Card | Saturday | 2 | 60.49 | 55 | 1 |
| 9 | Master Card | Saturday | 2 | 63.76 | 62 | 1 |
| 10 | Cash | Saturday | 2 | 68.99 | 64 | 2 |
| 11 | Cash | Friday | 4 | 40.59 | 55 | 2 |
| 12 | Cash | Friday | 3 | 33.58 | 58 | 2 |
| 13 | Cash | Tuesday | 5 | 35.65 | 49 | 2 |
| 14 | Cash | Monday | 5 | 35.80 | 59 | 2 |
| 15 | American Express | Monday | 5 | 33.42 | 70 | 2 |
| 16 | American Express | Thursday | 3 | 55.75 | 46 | 2 |
| 17 | American Express | Friday | 4 | 45.90 | 43 | 2 |
| 18 | American Express | Saturday | 4 | 40.60 | 25 | 2 |
| 19 | Visa | Saturday | 4 | 50.00 | 27 | 2 |
| 20 | Visa | Monday | 2 | 50.00 | 48 | 1 |
| 21 | Visa | Tuesday | 1 | 50.00 | 48 | 1 |
| 22 | American Express | Thursday | 1 | 48.95 | 54 | 2 |
| 23 | American Express | Thursday | 3 | 50.55 | 65 | 2 |
| 24 | Master Card | Friday | 3 | 45.75 | 62 | 2 |
| 25 | Other | Friday | 3 | 46.89 | 56 | 2 |
| 26 | Other | Friday | 6 | 40.35 | 53 | 2 |
| 27 | American Express | Monday | 5 | 50.68 | 58 | 2 |
| 28 | Other | Monday | 5 | 50.42 | 67 | 2 |
| 29 | Other | Saturday | 6 | 50.59 | 60 | 2 |
| 30 | Master Card | Saturday | 3 | 65.85 | 40 | 2 |
| 31 | Visa | Wednesday | 4 | 75.95 | 34 | 2 |
| 32 | Visa | Wednesday | 3 | 85.65 | 35 | 2 |
| 33 | Visa | Monday | 2 | 45.45 | 29 | 2 |
| 34 | Visa | Monday | 2 | 50.95 | 30 | 2 |
| 35 | Master Card | Saturday | 2 | 45.75 | 30 | 2 |
| 36 | Master Card | Tuesday | 2 | 48.75 | 30 | 2 |
| 37 | Master Card | Tuesday | 3 | 55.55 | 30 | 2 |
| 38 | Other | Thursday | 1 | 55.65 | 54 | 1 |
| 39 | Other | Thursday | 1 | 35.70 | 52 | 2 |
| 40 | Other | Thursday | 1 | 45.00 | 50 | 2 |
| 41 | American Express | Saturday | 1 | 45.65 | 47 | 2 |
| 42 | Visa | Saturday | 1 | 65.15 | 36 | 2 |
| 43 | Cash | Saturday | 5 | 65.15 | 60 | 2 |
| 44 | Cash | Saturday | 4 | 45.55 | 65 | 2 |
| 45 | Cash | Monday | 6 | 65.65 | 65 | 2 |
| 46 | American Express | Monday | 3 | 45.95 | 64 | 2 |
| 47 | American Express | Wednesday | 3 | 63.75 | 67 | 2 |
| 48 | Visa | Wednesday | 3 | 55.55 | 68 | 1 |
| 49 | Visa | Tuesday | 4 | 45.95 | 69 | 2 |
| 50 | Visa | Thursday | 2 | 55 | 44 | 2 |
| 51 | Visa | Thursday | 2 | 65 | 45 | 2 |
| 52 | Master Card | Thursday | 5 | 70.56 | 46 | 1 |
| 53 | Visa | Friday | 3 | 60.84 | 65 | 1 |
| 54 | Master Card | Friday | 4 | 55.35 | 74 | 2 |
| 55 | Other | Friday | 6 | 55.95 | 52 | 2 |
| 56 | American Express | Monday | 1 | 49.55 | 54 | 2 |
| 57 | Visa | Monday | 1 | 39.15 | 40 | 2 |
| 58 | Other | Saturday | 1 | 65.07 | 43 | 2 |
| 59 | Master Card | Saturday | 1 | 56.94 | 47 | 2 |
| 60 | Other | Saturday | 1 | 49.15 | 46 | 2 |
| 61 | Cash | Saturday | 1 | 75.25 | 67 | 2 |
| 62 | Cash | Saturday | 1 | 60.05 | 66 | 2 |
| 63 | Other | Saturday | 3 | 74.25 | 46 | 1 |
| 64 | Other | Saturday | 4 | 65.15 | 42 | 2 |
| 65 | Other | Saturday | 4 | 59.45 | 38 | 2 |
| 66 | American Express | Monday | 2 | 65.85 | 39 | 2 |
| 67 | American Express | Thursday | 2 | 75.89 | 34 | 2 |
| 68 | Visa | Thursday | 2 | 60.67 | 55 | 2 |
| 69 | Master Card | Friday | 5 | 65.95 | 59 | 2 |
| 70 | Visa | Friday | 5 | 60.45 | 66 | 2 |
| 71 | Visa | Friday | 5 | 46.95 | 69 | 2 |
| 72 | Visa | Friday | 6 | 50.65 | 72 | 2 |
| 73 | Master Card | Friday | 4 | 76.85 | 75 | 2 |
| 74 | Visa | Saturday | 5 | 50.96 | 74 | 2 |
| 75 | Cash | Saturday | 2 | 67.15 | 79 | 2 |
| 76 | Cash | Monday | 2 | 70.08 | 60 | 2 |
| 77 | Other | Wednesday | 2 | 60.39 | 62 | 2 |
| 78 | American Express | Wednesday | 3 | 55.95 | 55 | 2 |
| 79 | Visa | Tuesday | 2 | 73.59 | 46 | 2 |
| 80 | Master Card | Tuesday | 2 | 25.95 | 58 | 2 |
| 81 | Master Card | Saturday | 2 | 54.55 | 52 | 2 |
| 82 | Visa | Saturday | 1 | 38.90 | 51 | 2 |
| 83 | Visa | Saturday | 1 | 50.20 | 54 | 2 |
| 84 | Visa | Saturday | 1 | 25.95 | 63 | 2 |
| 85 | Other | Friday | 1 | 75.15 | 47 | 2 |
| 86 | Other | Friday | 1 | 65.45 | 37 | 2 |
| 87 | American Express | Saturday | 1 | 40.47 | 35 | 2 |
| 88 | Other | Friday | 1 | 65.75 | 38 | 2 |
| 89 | Master Card | Saturday | 1 | 75.05 | 64 | 2 |
| 90 | Visa | Friday | 5 | 40.35 | 62 | 2 |
| 91 | Visa | Friday | 5 | 40.85 | 28 | 2 |
| 92 | American Express | Monday | 5 | 55.55 | 55 | 2 |
| 93 | Visa | Tuesday | 4 | 65.15 | 58 | 2 |
| 94 | Visa | Wednesday | 4 | 65.15 | 60 | 2 |
| 95 | Master Card | Wednesday | 6 | 86.55 | 61 | 2 |
| 96 | Master Card | Wednesday | 6 | 46.65 | 61 | 2 |
| 97 | Other | Thursday | 6 | 75.15 | 50 | 2 |
| 98 | Master Card | Thursday | 6 | 55.65 | 50 | 2 |
| 99 | American Express | Friday | 2 | 75.75 | 63 | 2 |
| 100 | Visa | Friday | 2 | 45.49 | 60 | 2 |
| 101 | Visa | Saturday | 2 | 45.49 | 40 | 2 |
| 102 | Visa | Saturday | 2 | 55.55 | 49 | 2 |
| 103 | Master Card | Saturday | 2 | 40.25 | 39 | 2 |
| 104 | Master Card | Monday | 2 | 56.25 | 33 | 2 |
| 105 | American Express | Monday | 1 | 65.25 | 58 | 2 |
| 106 | Visa | Tuesday | 1 | 44.65 | 53 | 2 |
| 107 | Visa | Tuesday | 1 | 53.75 | 37 | 2 |
| 108 | Visa | Thursday | 1 | 60.15 | 37 | 2 |
| 109 | Other | Wednesday | 1 | 25.53 | 39 | 2 |
| 110 | Other | Wednesday | 1 | 25.55 | 40 | 2 |
| 111 | Other | Friday | 1 | 54.85 | 43 | 2 |
| 112 | American Express | Friday | 1 | 55.85 | 46 | 2 |
| 113 | Visa | Friday | 1 | 45.35 | 76 | 2 |
| 114 | American Express | Saturday | 1 | 45.75 | 50 | 2 |
| 115 | American Express | Saturday | 1 | 50.55 | 33 | 2 |
| 116 | Cash | Saturday | 3 | 55.55 | 30 | 2 |
| 117 | Cash | Saturday | 3 | 35.95 | 40 | 2 |
| 118 | Cash | Saturday | 3 | 25.75 | 50 | 2 |
| 119 | Master Card | Saturday | 3 | 25.85 | 51 | 2 |
| 120 | Visa | Saturday | 3 | 45.45 | 53 | 2 |
| 121 | Visa | Saturday | 4 | 65.98 | 55 | 2 |
| 122 | Visa | Monday | 4 | 65.65 | 48 | 2 |
| 123 | Other | Monday | 5 | 50.45 | 43 | 2 |
| 124 | Master Card | Wednesday | 5 | 45.73 | 27 | 2 |
| 125 | American Express | Wednesday | 6 | 55.55 | 28 | 2 |
Codes
| Preference for Color of Roses | Dissatisfied with Delivery | |||||
| 1 = Red | 1 = Dissatisfied | |||||
| 2 = Yellow | 2 = Satisfied | |||||
| 3 = White | ||||||
| 4 = Pink | ||||||
| 5 = Yellow | ||||||
| 6 = Other |