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Week 2 eActivity

.Use the Internet or the Strayer Library to research the industry of your choice in light of the Five Forces of Competition Model. Be prepared to discuss.

Week 2 Discussion 2

Five Forces of Competition Model" Please respond to the following:

•From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.

•Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.

Week 3 eActivity

.•Use the Internet or the Strayer Library to research a company of your choice with a focus on the company’s internal environment. Be prepared to discuss.

Week 3 Discussion 1

Strong Brands" Please respond to the following:

•Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.

•Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

Week 3 Discussion 2

Internal Environment" Please respond to the following:

•From the e-Activity, analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses.

•Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.

Week 4 eActivities

•Use the Internet or the Strayer Library to research a company with which you regularly do business or are a regular customer. Focus on how that company relates to their customers. Be prepared to discuss.

•Use the Internet or the Strayer Library to research Apple’s strategy for competing against other technology companies. Be prepared to discuss.

Week 4 Discussion 2

Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:

•From the second e-Activity and the case study, determine how market commonality and resource similarity impact Apple’s competitive standing in terms of its main rivals. Provide specific examples to support your response.

•Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale