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quality_analysis_part_ii.docxQuality Analysis Part II
For the company Coca Cola respond to the following in a 3- to 4-page Microsoft Word document:
· Imagining yourself to be the customer, construct a House of Quality to provide the organization with your perspectives on what the important dimensions of quality are and how well the organization is currently meeting your needs.
· Develop a SPC checklist for each dimension of the product that you believe would be subject to statistical control.
· Evaluate the product using the five-step plan that is associated with the Kaizen philosophy.
· Determine what elements of the production and delivery of the product or service would be subject to benchmarking and describe how you would identify those organizations to which comparisons could be made in a benchmarking process.
Support your responses with examples.
Cite any sources in APA format.
See Quality Analysis Part 1 below for reference only
For this company, I have selected coca cola as the company of analysis. Coca-Cola Company is a multinational company whose parent company is in which was founded in 1886. It is a company in the foods and beverage industry that manufacturers, markets and also retails beverages with its main competitor being PepsiCo. The company has more than 300 brands all across the globe in more than 200 countries (Pendergrast 2013). It also has a franchised distribution system in many countries across the world.
Under the many brands that this company has, we are going to focus on the product that is named after the companies name that is coca cola. Coca-Cola is a soft drink that is carbonated, and it is sometimes referred to as coke. When this product was initially invented, it was invented as a patent medicine. This company keeps the formula of this product highly protected under the trade secret rights. The company makes the concentrate and the sells it to coca cola bottling companies that are licensed all over the world.
The quality of these products means a lot to the company as well as for the consumer. This product is very popular and has been able to retain its popularity for so long majorly due to its consistent and good quality. The company measures the quality of this product in terms of the ingredients used as well as others materials. The company works to ensure that the ingredients for this product are safe for consumption. The company shows its commitment to the quality of this product by providing strict regulations on the manufacturing, bottling as well as the distribution of the product to ensure that they fulfill the expectations of the consumer. The regulations are conducted and governed by the coca cola operating requirements.
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Strengths
· • High Consumer loyalty · • High company valuation · Large global presence · Excellent strategies in place for marketing · Vast and good distribution system · Enjoys a large market share · Brand equity |
Weaknesses
· • Water management issues · • High competition from PepsiCo · Health issues accrued to their products · Low product diversification as compared to competition
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Opportunities · Product diversification e.g. production of snacks · High markets in developing countries for carbonated drinks · Marketing the brands that are not well selling · Improving their supply chain |
Threats
· High indirect competitions from health drink companies. · Loss of raw material sourcing majorly water |
The strategy that can help the organization to focus on strategy is enhancing and promoting quality right from within the company. Staffing is a very important process for a company and for a company to be able to focus on quality they need to be able to promote it through hiring highly talented individuals both in management as well as in the manufacturing sectors. This will help to ensure that they can work according to the set standards on quality and ensure that they effectively meet the needs of the consumers.
The organization fails on the element of health. The products of this company have been associated with health conditions such as diabetes due to high sugar levels (Hays 2013). Many families and individuals have cultivated a culture of healthy lifestyles, which is mainly comprised of healthy eating. The company lacks in this, and that is why it faces a threat from the indirect competition from health drink companies.
The company targets a wide ally of consumers of all ages, genders, religions and ethnicities. The primary consumers include diverse number retailers all around the world, supermarkets, hotels and restaurants as well business. The secondary consumers are the individual people who buy from the retailers, supermarkets or from the hotels.
The company can implement change by positioning themselves more in the line of production of healthy drinks. This is majorly the case in developed countries. They should produce more healthy drinks to replace the carbonated ones. For example, they should focus more on brands such as Minute Maid that are healthier and market the more.
The company can acquire an already established health drink company or form a merger with one of them. Since coca cola is already well known, they can easily market these products, meeting the needs of the consumers and enhancing quality concerning health implications to consumers.
References
Hays, C. (2013). The real thing truth and power at the Coca-ColaCompany. New York: Random House.
Pendergrast, M. (2013). For God, country and Coca-Cola: the definitive history of the great American soft drink and the company that makes it. New York: Basic Books.
