Need it done right
MG4650: Week 2 Team Enrichment
Analysis 2.1
Matrix of the Three Types of Organizational Change
1
Matrix of the Three Types of Organizational Change
Type Degree
of Pain
Felt
Primary
Motivation
Degre
e of
Threat
to
Surviv
al
Gap
Between
Environme
ntal Needs
and
Operations
Clarity of
Outcome
Impact
on
Mindset
Focus of
Change
Orientation Level of
Personal
Developm
ent
Required
How Change Occurs
Development
al Change
1 Improvemen
t
1 1 4
It is
prescribed
against a
standard
1
Little if
any
Improvement of
skills,
knowledge
practice and
performance
To do better in
a certain area:
project-
oriented
1 Through training, skill
development,
communications, process
improvement
Transitional
Change
2 Fix a
problem
2 2 4
It is
designed
against a
criteria
1
Little if
any
Redesign of
strategy,
structures,
systems,
processes,
technology or
work practices
(not culture)
Project-
oriented:
largely
focused on
structure,
technology,
and work
practices
2 Controlled process,
support structures,
timeline
MG4650: Week 2 Team Enrichment
Analysis 2.1
Matrix of the Three Types of Organizational Change
2
Source: Anderson, D., & Anderson, L. (2010). Beyond change management: How to achieve breakthrough results through conscious change leadership (2nd ed.).
Hoboken, NJ: John Wiley.
Type Degree
of Pain
Felt
Primary
Motivation
Degre
e of
Threat
to
Surviv
al
Gap
Between
Environme
ntal Needs
and
Operations
Clarity of
Outcome
Impact
on
Mindset
Focus of
Change
Orientation Level of
Personal
Developm
ent
Required
How Change Occurs
Transformatio
nal Change
3–4 Survival:
change or
die;
Thrival:
breakthroug
h needed to
pursue new
opportunitie
s
1–4 3–4 1
It is not
initially
known; it
emerges or
is created
through
trial and
error and
continuous
course
correction.
2–4
Forced
to shift:
old
mindset
and/or
busines
s
paradig
m must
change
Overhaul of
strategy,
structure,
system
processes,
technology,
work, culture,
behavior, and
mindset.
Process-
oriented
requires shift
in mindset,
behavior, and
culture
3–4 Conscious process
design and facilitation;
high involvement;
emergent process