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MG4650: Week 2 Team Enrichment

Analysis 2.1

Matrix of the Three Types of Organizational Change

1

Matrix of the Three Types of Organizational Change

Type Degree

of Pain

Felt

Primary

Motivation

Degre

e of

Threat

to

Surviv

al

Gap

Between

Environme

ntal Needs

and

Operations

Clarity of

Outcome

Impact

on

Mindset

Focus of

Change

Orientation Level of

Personal

Developm

ent

Required

How Change Occurs

Development

al Change

1 Improvemen

t

1 1 4

It is

prescribed

against a

standard

1

Little if

any

Improvement of

skills,

knowledge

practice and

performance

To do better in

a certain area:

project-

oriented

1 Through training, skill

development,

communications, process

improvement

Transitional

Change

2 Fix a

problem

2 2 4

It is

designed

against a

criteria

1

Little if

any

Redesign of

strategy,

structures,

systems,

processes,

technology or

work practices

(not culture)

Project-

oriented:

largely

focused on

structure,

technology,

and work

practices

2 Controlled process,

support structures,

timeline

MG4650: Week 2 Team Enrichment

Analysis 2.1

Matrix of the Three Types of Organizational Change

2

Source: Anderson, D., & Anderson, L. (2010). Beyond change management: How to achieve breakthrough results through conscious change leadership (2nd ed.).

Hoboken, NJ: John Wiley.

Type Degree

of Pain

Felt

Primary

Motivation

Degre

e of

Threat

to

Surviv

al

Gap

Between

Environme

ntal Needs

and

Operations

Clarity of

Outcome

Impact

on

Mindset

Focus of

Change

Orientation Level of

Personal

Developm

ent

Required

How Change Occurs

Transformatio

nal Change

3–4 Survival:

change or

die;

Thrival:

breakthroug

h needed to

pursue new

opportunitie

s

1–4 3–4 1

It is not

initially

known; it

emerges or

is created

through

trial and

error and

continuous

course

correction.

2–4

Forced

to shift:

old

mindset

and/or

busines

s

paradig

m must

change

Overhaul of

strategy,

structure,

system

processes,

technology,

work, culture,

behavior, and

mindset.

Process-

oriented

requires shift

in mindset,

behavior, and

culture

3–4 Conscious process

design and facilitation;

high involvement;

emergent process