Business Strategy

Sector Analysis – Assignment Requirements

For this assignment you must complete a review and analysis of a sector operating in the Singaporean business environment. You can choose the sector you are currently working in or an alternative sector. The sector must have significant business operations located in Singapore to enable thorough analysis. Assume you know an entrepreneur interested in setting up a business in this sector. They have asked you to review the business sector for them. The objective of the assignment is to analyse the business environment to ensure you know the opportunities and threats in the market place and can understand the sector’s potential.

Sector Outline Detailing:

· Your choice of sector and why

· Description of the sector

· Structural features of the sector (size of establishments, cost structure, etc.)

· Brief description of the sector’s products and/or services

· Current stage of development (e.g. emerging, growing, stagnant, declining)

· Who are the key competitors? Where are they from (local or international)?

· Key success factors in this sector (what must businesses have to succeed?)

· Key markets (from a customer and a geographic location perspective)

NOTE: List the sources of the information used in this assignment Follow the details above to ensure you do not neglect any important sections and unnecessarily lose marks.

Assignment Overview:

· Format: 1000-1500 words (excluding title page, appendix or references) Submission must be based on typed A4 size paper using Times New Roman 12 font and 1.5 spacing. Harvard Referencing Style.

· Grading Scheme:

· Relevance and clarity of the identified sector, strength of research and presentation of the case (40%)

· Depth and application of key factors e.g. for sector analysis (40 %)

· Overall presentation and interpretation of findings (20 %).

Other Useful Sources

Students completing the Business Strategy module are expected to participate in session discussions and learning activities and be familiar with recent developments in the business world. To facilitate this, the following may be useful

Key Academic Journals

· Academy of Management Journal

· Strategic Management Journal

· Journal of Business Venturing

· Entrepreneurship Theory and Practice

· Small Business Economics

· Strategic Entrepreneurship Journal Newspapers/ Current Affairs Publications

o The Economist

o The Wall Street Journal

o The South China Morning Post o The Straits Times

o The Financial Times

o Business Week

o Fortune

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