assingnment due strictly in 6 hours

Case  Study  1  (10  Points)   Hong  Kong  Jockey  Club  

  There  is  no  requirement  for  response  length.  Answer  each  question   based  on  your  own  opinions.  You’re  welcome  to  use  additional  citations   as  long  as  they  are  cited  using  APA  style.       Each  question  is  worth  2  points,  for  a  total  of  10  points.     Once  completed,  submit  your  question  responses  as  a  Microsoft  Word   or  PDF  file  in  the  D2L  drop  box  before  Sunday,  January  24,  2016  at   6:00am.       ___________________________________________________________________________________       1.  The  Club  took  many  steps  in  the  project.  Which  steps  did  it  take  to   define  the  design  problem  and  which  steps  did  it  take  to  solve  it?  What   factors  in  the  Hong  Kong  marketplace  impacted  innovation  and   operations  at  the  Jockey  Club?       2.  Good  design  is  often  the  outcome  of  many  iterations  and  much   rework.  Did  the  Club  go  through  major  rework?  Why  or  why  not?     3.  Essential  qualities  of  designers  include  empathy  and  creativity.  In   general,  what  roles  do  empathy  and  creativity  play  in  defining  and   solving  design  problems?  What  role  did  empathy  play  in  the  Club’s   strategy  and  in  the  ibu  project  specifically?     4.  How  did  the  Club  stimulate  creativity?  What  other  conditions  would   have  contributed  to  creativity?         5.  Did  the  Club  solve  its  problem?  What  impact  do  you  think  the   innovation  will  have?