MKTHSA

Question 1

"Cost Control"  

· Use the Internet or Strayer Databases to research “cost escalation” within the health care segment. Next, determine one (1) key driver of health care cost escalation. Indicate one (1) strategy health care managers can implement to reduce costs in the future. Provide support for your rationale.

· Assume that you are a financial administrator of a hospital, and you are responsible for reducing costs (e.g., fixed, variable, semi-fixed, etc.) for the facility. Determine the most significant cost within the hospital, and recommend a strategy for reducing this cost 10% over the next year. Provide support for your strategy. 

Question 2

Taking a Position that Works" Watch the video below and then respond to the questions that follow

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

· Tell us your favorite product that you purchased using social media and what positioning statement the company used.

· Make sure you include the information from the fill-in-the-blank positioning statement.

· Also, state your opinion on how well social media clearly portrayed the positioning statement.

· Click here to view the grading rubric for this discussion.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from  https://youtu.be/zXTakDJG-NM.

Video link

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_hxkn3o7w/embed/iframe?&flashvars[streamerType]=auto

Part 2

Assignment

Textbook

Health Care Finance - 1 Year Option, 4th Edition Judith J. Baker

· Assignment Exercises 6-1 and 6-2 on page 466 

· Assignment Exercises 7-1 and 7-2 on pages 467 through 469

https://books.google.co.ke/books?id=yfuBAAAAQBAJ&printsec=frontcover&dq=Health+Care+Finance+-+1+Year+Option&hl=en&sa=X&redir_esc=y#v=onepage&q&f=false

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