marketing homework

RUNNING HEADER: ELITE HOME SERVICES 1

ELITE HOME SERVICES 4

Elite Home Services

Antone Menzsa

Rasmussen

Author Note

The research is being submitted on January 10th , for Jim Boxma B367/MAR3592 Section 01 Strategic Sales and Sales Management - Online Plus - 2016 Winter Quarter

Elite Home Services

Elite Home services (EHS) is currently Southern California’s largest preventive maintenance company for residential homes. EHS has implemented a preventive maintenance contract with a large portion of Southern California’s residents in Los Angeles and Orange County. EHS provides 3 home inspections a year which allows the home owner to have their water heater and plumbing system checked, air condition and furnace for a low price of $119 a year. Technicians perform a thorough evaluation on the home and give home owners a evaluation sheet with all pros and cons of each system. If any cons are discovered the homeowners receives some recommendations on how to fix the issue. This is what our business is based around, during the home inspections our technicians begin to build rapport with customers and get them involved into investing financial resources into their home to keep from having a flood or emergency.

In addition to the above mentioned homes inspections, EHS In the year of 2016 will be focusing on water purification. California has undergone a very serious water shortage otherwise known as a drought. Most of our water sources have been depleted and they state has been forced to start recycling water. This reclaimed water is filtered sewage water that has an increased amount of chlorine and ammonia and other harmful elements that intensify the deterioration process of home owners plumbing system which will ultimately cause a flood. By bringing this information to a customer’s attention they immediately feel the need to find a way to protect their home from these harmful elements that are placing their home at risk as well as their bank accounts. EHS has a solution that will aide in the protection of their plumbing system, health and save the customer money.

Elite Home Services provides customer with state of the art whole home central water filtration with a conditioning element to inhibit lime scale, sediment deposits and mitigates the deterioration process of the city’s potable drinking water. In essence our water purification system turns your homes water into purified bottled drinking water throughout every faucet within your home. The home filtration comes with a ten year media guarantee. This means for ten years you will not have to change the media which removes all the organics the city places in the water. Our filtration systems come preset with a back wash setting a rapid rinse which removes all impurities within the media and flushes them out.

Slim

Currently, the water purification industry is saturated with numerous products that aid in water purification. Companies such as LifeSource, Culligans and Nuco all aid in the purification process. However, each of these purification systems has a softening element to the water which leaves the skin feeling smooth by clogging the body’s pores and the ability to secrete natural oils from your skin. The softening agent that is used is Rock Salt and or Potassium both of which muddy the water back up to where customer must place a reverse osmosis system under their kitchen sink for potable drinking water. These systems are also highly corrosive to the homeowners plumbing system. Water and salt mixed together are highly corrosive and eat away at copper piping very quickly. Our filtration and conditioning system mitigates the corrosion process, purifies the water, and removes organic chemicals such as Chlorine and Ammonia which aid in the deterioration process.

Currently in California there is a huge demand for purified water that does not contain chlorine and or ammonia. Although both chemicals act as a disinfectant for the water they are both harmful chemicals and should not be consumed by the body. In addition, the California drought has brought a sense of urgency in conservation of water. The above mentioned purification systems waste as much as ten gallons of water just to create one. Elite Home Services has the perfect product to fill the conservation needs of water and remove unwanted chemicals within the water and not waste a single gallon of water. Due to the drought and reclaimed sewage water, this market will have very aggressive growth within the next 3-5 years.