Module 4, Assignment 2: Instructions & Submission crm366

RMT366 - CWU and the Consumer - 13

1 / 2

Q5 Answer the following. As you answer the following, keep in mind we are thinking of CWU as a whole university rather than just

one department or unit. Answered: 105 Skipped: 0

0 1 2 3 4 5

CWU does a good job

determinin...

I am brand loy al to CWU.

I hav e prov ided

f eedback t...

CWU has created a

"learning...

CWU has created a

"trusting...

I hav e "emotional"

loy alty to...

I hav e "f unctional" loy alty to...

I researched a lot of other...

I will f inish my degree

here at CWU.

CWU does a good job determining and meeting my individual needs as a consumer.

3.81% 4

7.62% 8

27.62% 29

41.90% 44

19.05% 20

0% 0

105

3.65

I am brand loyal to CWU. 5.71% 6

17.14% 18

32.38% 34

31.43% 33

13.33% 14

0% 0

105

3.30

I have provided feedback to CWU as a consumer. 0% 0

9.71% 10

11.65% 12

47.57% 49

27.18% 28

3.88% 4

103

3.96

CWU has created a "learning relationship" with me as a consumer.

2.88% 3

10.58% 11

20.19% 21

45.19% 47

19.23% 20

1.92% 2

104

3.69

CWU has created a "trusting relationship" with me as a consumer.

1.90% 2

14.29% 15

27.62% 29

39.05% 41

17.14% 18

0% 0

105

3.55

I have "emotional" loyalty to CWU (page 56). 3.88% 4

24.27% 25

30.10% 31

31.07% 32

9.71% 10

0.97% 1

103

3.19

I have "functional" loyalty to CWU (page 65). 0% 0

7.69% 8

15.38% 16

60.58% 63

15.38% 16

0.96% 1

104

3.84

I researched a lot of other educational institutions before I chose CWU.

8.57% 9

23.81% 25

14.29% 15

35.24% 37

17.14% 18

0.95% 1

105

3.29

I will finish my degree here at CWU. 1.90% 2

0% 0

2.86% 3

14.29% 15

78.10% 82

2.86% 3

105

4.72

# Other (please specify) Date

1 N/A 6/22/2013 10:06 PM

Strongly Disagree

Disagree Neutral Agree Strongly Agree

N/A Total Average Rating

RMT366 - CWU and the Consumer - 13

2 / 2

38.10% 40

26.67% 28

20% 21

15.24% 16

Q7 I HAVE purchased ______ number of products that have the CWU name and/or logo on them. (ie. a t-shirt, sticker, mug,

notebook, etc). Answered: 105 Skipped: 0

0% 20% 40% 60% 80% 100%

None

1-2

3-5

ov er 5

None

1-2

3-5

over 5

Total 105

Answer Choices Responses