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BUS1001 - Integrated Business Perspectives

Course Syllabus

School of Professional Studies

BUS1001- Integrated Business Perspectives

Note to Instructors: Items highlighted in yellow apply to on ground courses, those in blue apply to online courses, and those in green apply to blended courses. Please select the appropriate sections for your course (eliminate the highlighting), and delete the other sections. Items highlighted in magenta must be completed prior to publishing the syllabus. Items highlighted in grey are for your information only and should be removed before publishing the syllabus.

*All activities listed in the syllabus must be administered in order to meet the credit requirements for this course

Contents

Overview 4

Course ID 4

Course Name 4

Department 4

Credits 4

Prerequisites 4

Instructor 4

Telephone 4

E-mail 4

Office 4

Office Hours 4

Class Meetings 4

Classroom 4

Learning Management System 4

Course Description 4

College Information 5

Centenary Greater Expectation Learning Outcomes (CGEs) 5

Business Department Learning Outcomes 5

Classroom Conduct 5

Academic Code 6

Academic Honesty 6

“Publication” of Written Work and Assignments 6

Academic Assistance 7

Accommodations 7

Technical Support 7

Course Information 7

Course Material 7

Reference Websites 7

Instructional Techniques 7

Course Objectives 7

Student Evaluation 7

Attendance 9

P articipation 9

Assignments 10

Late Assignments 10

Course Schedule 11

Session 1 11

Session 2 11

Session 3 11

Session 4 12

Session 5 12

Session 6 13

Session 7 13

Session 8 13

Activities and Rubrics 15

Threaded Discussion Requirements 15

Threaded Discussion Rubric 15

Project and Teamwork Exercise 16

Project and Teamwork Exercise Rubric 16

Web Assignment 17

Web Assignment Rubric 17

Case Study Exercise 18

Case Study Rubric 18

Part Ending Project 19

Part Ending Project Rubric 19

Launching Your Career 20

Launching Your Career Rubric 20

Activities Calendar 21

Overview

Course ID:

BUS1001

Course Name:

Integrated Business Perspectives

Department:

Business - Undergraduate

Credits:

4 Credits

Prerequisites:

None

Students should be competent in Microsoft Word

Instructor:

Jane Zhao

E-mail:

[email protected]

Class Meetings:

Thursday 6:00 pm from January 14th to March 3rd

Classroom:

TBA

Learning Management System:

Access the Moodle student tutorial at: http://www.centenarycollege.edu/cms/en/moodle-help-center/moodle-help-center/students/ for instructions on how to log in, navigate, and submit assignments.

Moodle accessibility versions are available for download; please contact the IT Help Desk at ext. 2362 or [email protected] for assistance.

Course Description:

This Business course provides the student with the opportunity to discover the role of business in society and to explore career opportunities. The relations among different business disciplines are analyzed. Students learn team building and communication and apply that learning as they work in teams to create, implement, and assess projects.

College Information

Centenary Greater Expectation Learning Outcomes (CGEs):

In March 2004, the Centenary faculty adopted the Centenary Greater Expectation Learning Outcomes. It is very important for assessment purposes that all stakeholders understand the value added that is part of a Centenary education. By the time students graduate from Centenary College, in addition to more discipline-specific outcomes, students will be able to:

CGE 1. Communicate in diverse settings and groups, using written, oral, and visual means.

CGE 2. Understand and employ both quantitative and qualitative analysis to describe and solve problems.

CGE 3. Interpret, evaluate, and use information discerningly from a variety of sources.

CGE 4. Integrate knowledge of various types and understand complex systems.

CGE 5. Work well in teams, including those of diverse composition, and build consensus.

CGE 6. Understand and employ the integrity, social responsibility, and ethical behavior required for a diverse democratic society.

Business Department Learning Outcomes:

Learners graduating from Centenary College's business programs are expected to perform the following activities as a business practitioner:

BDLO 1. Communicate clearly, orally and in writing, to both business and non-business professionals. (Mapped to CGE 1)

BDLO 2. Research, evaluate, and apply relevant qualitative and quantitative information, from all types of business and other data, to make decisions and solve problems. (Mapped to CGEs 2, 3, 4)

BDLO 3. Collaborate effectively and collegially as a team member. (Mapped to CGE 5)

BDLO 4. Understand an individual’s role in corporate integrity, ethics, and social responsibility. (Mapped to CGE 6)

BDLO 5. Demonstrate essential skills across business disciplines.

BDLO 6. Have the ability to plan, organize, and prioritize work.

Classroom Conduct:

Students are expected to be respectful and courteous to their fellow classmates and their instructor in all correspondence, whether in class, through e-mail, postings, or synchronous chats. Improper conduct includes using abusive language, using informal “IM” language, criticizing other students, and other counterproductive negative behavior. The instructor has the right to remove a disruptive student from the classroom. Students have the right – and are encouraged – to speak to the instructor (in private) about a disruptive student.

Academic Code:

Students should be aware that all violations of the Academic Code, which are found in the College Catalog and the Student Handbook, will be reported by the faculty member to the Academic Review Board for their consideration.

Academic Honesty:

All students are expected to adhere to Centenary College’s policy concerning academic honesty. Any student found cheating, plagiarizing, submitting non-original work, etc., will receive a grade of zero (0) for that work. Flagrant cases of academic dishonesty may result in the student being dismissed from the class and referred to the Academic Review Board for further action or sanction as deemed appropriate, up to and including dismissal from Centenary College.

Note: Any violation of Centenary College’s Academic Honesty Policy will result in a failing grade for the course.

All relevant student work will be screened for plagiarism. The electronic submission is checked against a database of other manuscripts collected from different universities, Centenary College classes, published works, and the Internet. If a professor determines from this resource that any portion of paper is plagiarized, Centenary College’s Academic Honesty Policy applies, and the student receives a zero on that submission. Below are some resources to help explain how to cite documents properly and to describe plagiarism further. It is the student’s responsibility to ensure that he or she fully understands plagiarism, as lack of understanding does not excuse the offense.

http://www.lib.usm.edu/research/plag/plagiarismtutorial.php

http://www.indiana.edu/~wts/pamphlets.shtml

http://www.lib.ncsu.edu/dspc/tutorial/plagiarism/

http://www.mc.cc.md.us/library/plagiarismintro.htm

A student must always submit work that represents his or her original words or ideas. If any words or ideas used do not represent the student’s original words or ideas, the student must cite all relevant sources. The student should also make clear the extent to which such sources were used. Words or ideas that require citations include, but are not limited to, all hardcopy or electronic publications, whether copyrighted or not, and all verbal or visual communication when the content of such communication clearly originates from an identifiable source. Academic dishonesty could also involve:

· Having a tutor or friend complete a portion of your assignments;

· Having a reviewer make extensive revisions to an assignment;

· Copying work submitted by another student; or

· Using information from online information services without proper citation.

Submitting the same paper or portions thereof (presumably your work) for different assignments is considered plagiarism and will carry the same consequences, even if the assignments were completed at different institutions. This means that you cannot submit a paper, or any part thereof, from a previous class. Although this does not involve the intellectual theft that characterizes complete or reckless plagiarism, it is an academic impropriety. If you want to use a previously completed paper as a starting point for a new project, or if you want to use paper with similar premises for two classes, you must obtain the permission of all instructors involved and reference the works appropriately.

“Publication” of Written Work and Assignments:

By continuation in this course and by submitting written assignments and work, students understand that they are granting the instructor permission under the Federal Education Records Act and a limited license to publish that work for the purposes of grading the work. That limited license extends to submission, within the instructor’s sole discretion, to various electronic grading tools (e.g., grading books, cite checkers, etc.) and to other faculty members.

Academic Assistance:

The Academic Support Center offers assistance through professional, peer, and online tutoring. Contact [email protected] (adult students – [email protected]) or call (908) 852-1400, extension 2353.

Students seeking help with writing assignments, as well as those wishing to develop their writing skills in general, are invited to visit the Writing Collaboratory, a tutoring center specializing in writing.  The tutors, who offer one-on-one assistance, are advanced-level undergraduates specifically trained in proven methods.  The Collaboratory hours are 10:00 a.m. to 7:00 p.m., Monday through Thursday.  To get more information or to set up an appointment, send an e-mail to [email protected], or call 908-852-1400, ext. 2400.

Accommodations:

Students with documented disabilities are entitled under the law to reasonable accommodations Support services available are listed at http://www.centenarycollege.edu/cms/?id=1511. If you have a disability and need accommodations, please notify the instructor as early as possible during the semester. In addition, contact the Office of Disability Services at [email protected] or 908-852-1400 ext. 2251.

Technical Support:

If you need technical assistance, please contact the Centenary College Help Desk on 908-852-1400 ext. 2000 or [email protected].

Course Information

Course Material:

1. Boone, L. & Kurtz, D. (2012). Contemporary business (16th ed.). New York City, NY: Wiley. ISBN: 978-1-118-77239-3 (or e-text ISBN : 978-1-119-02795-9)

2. American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. ISBN 978-1-4338-0561-5

Reference Websites:

· http://www.wileyplus.com

· http://www.wiley.com/college/boone

Instructional Techniques:

This course will be conducted using a variety of teaching methods including lectures, class discussions, case studies, sharing of individual research and projects, and other related instructional methods and techniques.

Course Objectives:

Upon completion of this course, students should be able to:

CO 1. Comprehend the broad view of business administration.

CO 2. Synthesize the interdependence between the various organizational functions.

CO 3. Evaluate the ethical and social responsibility of organizational activities.

CO 4. Comprehend the global nature of today’s business environment.

CO 5. Apply broad business principles to business case studies and situations.

Student Evaluation:

Students will be evaluated based on participation in class discussions, demonstration of critical thinking skills, and the quality of their work in terms of planning, organization, critical review of related literature, and actual execution and presentation.

Grades will be assigned in the following manner:

ITEM

% OF GRADE

CGEs

Attendance & Participation

Case Study Exercise (3)

Quiz (7)

Web Assignment (4)

10%

30%

40%

20%

1-4, 6

1-4, 6

1-4, 6

1-4, 6

Course grades are based upon a student’s work throughout the entire semester. Following is an explanation of how points equate to grades, based on a 100-point scale. Fractions of .5 and above will be rounded up. No extra credit is available, and assignments may not be resubmitted, so be sure to put forth your best effort on every assignment. Incompletes are not granted in this class.

Grades for assignments will be returned within one week of submission due date.

Grade
Quantitative
Qualitative
Definition

A

A-

93 to 100

90 to 92

Excellent

Superior quality in the mastery of content and method of the course, demonstrated ability to perceive relationships, initiative in doing work in which quality consistently surpasses that required.

B+

B

B-

88 to 89

83 to 87

80 to 82

Good

Good understanding of the content and method of the course, demonstrated ability to recognize relationships, better than average achievement of course objectives and fulfillment of course requirements.

C+

C

C-

78 to 79

73 to 77

70 to 72

Below Average

Sufficient understanding of the content and method of the course, demonstrated ability to recognize obvious relationships, adequate achievement of course objectives and fulfillment of course requirements.

D+

D

D-

68 to 69

63 to 67

60 to 62

Below Average

Incomplete understanding of the content and method of the course, inability to demonstrate satisfactory recognition of obvious relationships, unsatisfactory achievement of course objectives and requirements.

F

59 and below

Failure

Lack of understanding of the content and method of the course, failure to achieve objectives and/or complete requirements of the course. Student is dropped from program.

Grades are based strictly on individual performance, not on any environmental factors (e.g., tuition reimbursement policies at your corporation or requirements for graduation). All grade questions and requests must be made in writing. In order to retain professionalism among the student(s) and not create a counterproductive classroom atmosphere, grade questions should remain between the instructor and the student.

Attendance:

Academic performance is contingent upon students’ attendance at all classes. In the event that an absence is unavoidable, the student must discuss the absence with the faculty member before the absence, if possible. Students who miss a class are fully responsible for the class content and information presented that day. Students are expected to arrive on time and be present at all class meetings. Absences in excess of two classes may result in withdrawal from the course and /or a grade of “F” for the course. However, it is within the discretion of the instructor to excuse an absence due to compelling circumstances if the student submits appropriate documentation. Unexcused absences and tardiness/leaving early will affect your final grade. Two late arrivals/early departures equal one absence.

Participation:

Students are expected to participate regularly and actively in class discussions; without substantial participation, you cannot get an A in this class. Read the material and respond to comments and questions. You are also encouraged to share your experiences in discussions and assignments. However, please maintain confidentiality and acknowledge personal privacy in communication of personal or professional information about one’s employer, other students, and their employers.

Assignments:

All written assignments must be typed, with proper citations included as necessary, and submitted through Moodle. Unless otherwise specified, all assignments must be submitted as a Word (.doc or .docx) document. It is the student’s responsibility to ensure that the assignment has been submitted electronically successfully. A grade of incomplete will apply until it has been successfully submitted electronically.

All assignments and class presentations are graded on content and presentation, which includes readability, style, and mechanics (grammar, punctuation, and APA format). Professionally presenting organized thoughts is a critical requirement in business.

Please comply with APA format as described in the APA Manual (6th edition) when completing your assignments.  Written assignments must also give text citations for all statements requiring support and cite current (within last three to five years), reliable (from peer-reviewed journals) sources.

All written assignments include a length requirement. Direct quotes will not count towards the fulfillment of that requirement and should not exceed 10% of any assignment. Additionally, no assignment should exceed the total length requirement by more than 10%.

Late Assignments:

[Example] Twenty percent (two full grades) will be deducted per day late (i.e., 24 hours), up to a maximum of two days (48 hours). After two days, late assignments are not accepted. No assignments will be accepted after the last day of class. THERE ARE NO EXCEPTIONS TO THIS POLICY.

Course Schedule

Session 1: 1/14 Topic: Business in a Global Environment

Objectives:

1. Compare and contrast the different components of the business perspective as a collective whole vs. individual parts.

2. Defend or criticize the required and/or promoted social responsibility of companies.

3. Hypothesize situations and dilemmas that constitute conflicts of social or ethical responsibility.

Resources:

Boone & Kurtz - Chapters 1 & 2

Activities Due 1/21:

1. Quiz

2. Web Assignment- Characteristics of US Workforce: p. 26, Q#3

Session 2: 1/21 Topic: Business in a Global Environment (continued)

Objectives:

1. Distinguish the economic factors that affect organizations and propel globalization.

2. Evaluate the impact that globalization has on strategic planning and implementation within an organization.

Resources:

Boone & Kurtz - Chapters 3 & 4

Activities Due 1/28:

1. Quiz

2. Web Assignment – Financial Debt. P. 88, Q #3

Session 3:1/28 Topic: Starting and Growing Your Business

Objectives:

1. Analyze the requirements for starting and managing a business.

2. Compare and contrast the characteristics that determine success and failure among entrepreneurs.

3. Devise methods for identifying strengths and weakness in executive management's entrepreneurial skills in order to enhance performance.

Resources:

1. Boone & Kurtz - Chapters 5 & 6

Activities Due 2/4:

1. Quiz

2. Case Study. Case 5.3: The Mei Mei Group: A Family Affair in Boston. P. 158.

Session 4: 2/4 Topic: Human Capital Management

Objectives:

1. Discuss the ethics behind manipulating human capital to increase profitability.

2. Evaluate different strategies for motivating employees and improving productivity.

3. Discuss and analyze the production process.

Resources:

1. Boone & Kurtz - Chapters 7, 8, 9 & 10

Activities Due 2/11:

1. Quiz

2. Case study. Case 8.3: “Timberland's Culture Rooted in Community Building”. p. 244

Session 5: 2/11 Topic: Marketing Management

Objectives:

1. Outline the basic steps in developing a marketing strategy based on research, segmentation, and consumer behavior.

2. Describe the staged of the product life cycle and explain how to develop a competitive strategy.

3. Discuss and analyze integrated marketing communications, promotion, and pricing.

Resources:

1. Boone & Kurtz - Chapters 11, 12 & 13

Activities Due 2/18:

1. Quiz

2. Web Assignment www.kraftrecipes.com/home.aspx p. 365, Q#1

Session 6: 2/18 Topic: Managing Technology and Information

Objectives:

1. Discuss the importance of information management technique.

2. Compare and contrast different technology tools.

Resources:

1. Boone & Kurtz – Chapter 14

Activities Due 2/25:

1. Quiz

2. Web Assignment: Enterprise Resource Planning (ERP). p. 425,Q #1.

Session 7: 2/25 Topic: Managing Financial Resources

Objectives:

1. Compare and contrast the different methods of finance available to corporations.

2. Examine the various financial management requirements from an executive and management perspective.

3. Design methods of financial accountability from an ethical perspective.

Resources:

1. Boone & Kurtz - Chapters 15, 16 & 17

Activities Due 3/3:

1. Quiz

2. Case study. Case 16.3: “New Harvest Coffee Goes Beyond Fair Trade, p. 488.

Session 8: 3/3 Topic: Trends in E-Business

Objectives:

1. Discuss the capabilities, functions, and challenges of e-business.

2. Describe the global environment and trends in e-business.

Resources:

1. Boone & Kurtz – Chapter 18

2. “What Career is Right for Me?” http://www.whatcareerisrightforme.com/

Activities Due:

1. Quiz

2. Web assignment.

Web Assignment

Students must complete the Web Assignment indicated after reading each chapter. This assignment must be between 250-400 words in length and conform to APA format.

Web Assignment Rubric

Assessment Criteria

Exceeds Expectations

5

Meets Expectations

4 3

Does Not Meet

Expectations

2 1

Does Not Address

0

Content

Answers to questions are factually accurate, complete, and have additional detail and references to support all assertions.

Answers to questions are factually accurate, complete and have enough detail to support assertions.

Answers to questions are too brief to answer the questions sufficiently. There are some deficiencies in supporting assertions as well as some factual errors.

Answers to questions are incomplete. There are significant factual errors. Assertions are not backed up.

Analyzes the material in a manner that demonstrates a solid understanding of the importance and impact of the issues in this case and applicability to other industries.

Analyzes the material in a manner that demonstrates a good understanding of the importance and impact of the issues in this case.

Does not analyze the material in a manner that demonstrates a solid understanding of the importance and impact of the issues in this case.

Provides no analysis of the material.

Assignment meets required length and includes more than two appropriate references, at least one of which is peer-reviewed

Assignment meets required length and includes one or two appropriate references.

Assignment does not meet the required length or does not include any appropriate references.

Assignment does not meet the required length and no references are included.

Quality of Writing

Writing and organization is consistently of outstanding quality. Flawless presentation. No spelling, grammar, or punctuation errors. Assignment is completely in APA format.

Good writing and organization of paper. Minimal spelling, grammatical, and/or punctuation errors. Good use of APA format.

Writing and/or organization of paper needs improvement. The frequency of spelling, grammatical, and/or punctuation errors is distracting to the reader. Infrequent use of APA format and style.

The frequency of spelling, grammatical, and/or punctuation errors makes the paper incomprehensible. No use of APA format.

Overall Effort

Written work clearly demonstrates exemplary effort and shows significant initiative, creativity, and original thought.

Written work demonstrates adequate effort and is complete, thorough, and reflects original thought.

Written work demonstrates little effort or is consistently incomplete or shallow.

Written work demonstrates no effort.

Case Study Exercise

Students must complete the Case Study indicated after reading each chapter. This assignment must be between 500-1000 words in length and conform to APA format.

Case Study Rubric

Assessment Criteria

Exceeds Expectations

5

Meets Expectations

4 3

Does Not Meet Expectations

2 1

Does Not Address

0

Content

Addresses all of the required topics, supporting opinions with references:

1. Facts of what happened in the situation

1. Effects/results of the conflict in the case

1. An analysis of the qualitative and quantitative data

1. Primary issues that led to this conflict

1. Hidden issues and why they exist

1. 2-3 mutually exclusive alternatives to the case

1. Detailed discussion of the particular alternative you chose

1. What should be done to improve the situation

1. The advantages/ disadvantages of your suggestions

1. What could have been done to avoid the conflict in the first place

Addresses all of the required topics:

1. Facts of what happened in the situation

1. Effects/results of the conflict in the case

1. An analysis of the qualitative and quantitative data

1. Primary issues that led to this conflict

1. Hidden issues and why they exist

1. 2-3 mutually exclusive alternatives to the case

1. Detailed discussion of the particular alternative you chose

1. What should be done to improve the situation

1. The advantages/ disadvantages of your suggestions

1. What could have been done to avoid the conflict in the first place

Does not address some of the required topics, or does not address them fully.

1. Facts of what happened in the situation

1. Effects/results of the conflict in the case

1. An analysis of the qualitative and quantitative data

1. Primary issues that led to this conflict

1. Hidden issues and why they exist

1. 2-3 mutually exclusive alternatives to the case

1. Detailed discussion of the particular alternative you chose

1. What should be done to improve the situation

1. The advantages/ disadvantages of your suggestions

1. What could have been done to avoid the conflict in the first place

Does not address any of the required topics fully.

Effectively worked to articulate the rationale behind the resolution and provided many details pertaining to the decision process, assumptions about the co., its culture, and individual values.

Effectively worked to articulate the rationale behind the resolution and provided some details pertaining to some of the following: the decision process, assumptions about the co., its culture, and individual values.

Attempted to work to articulate the rationale behind the resolution and provided little or no details pertaining to the decision process, assumptions about the co., its culture, and individual values.

Did not articulate the rationale or provide details, assumptions, or individual values about the company.

Assignment meets required length and includes more than two appropriate references, at least one of which is peer-reviewed

Assignment meets required length and includes one or two appropriate references.

Assignment does not meet the required length or does not include any appropriate references.

Assignment does not meet the required length and no references are included.

Quality of Writing

Writing and organization is consistently of outstanding quality. Flawless presentation. No spelling, grammar, or punctuation errors. Assignment is completely in APA format.

Good writing and organization of paper. Minimal spelling, grammatical, and/or punctuation errors. Good use of APA format.

Writing and/or organization of paper needs improvement. The frequency of spelling, grammatical, and/or punctuation errors is distracting to the reader. Infrequent use of APA format and style.

The frequency of spelling, grammatical, and/or punctuation errors makes the paper incomprehensible. No use of APA format.

Overall Effort

Written work clearly demonstrates exemplary effort and shows significant initiative, creativity, and original thought.

Written work demonstrates adequate effort and is complete, thorough, and reflects original thought.

Written work demonstrates little effort or is consistently incomplete or shallow.

Written work demonstrates no effort.

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