Marketing Assignment#1

Instructions:

The following assignment is designed to introduce each of you to the information and research available to you in the PharmaSim marketing simulation game that we will be playing in this class.

Welcome to Allstar Brands! As a new Marketing Assistant Trainee you have a lot to learn before you can take over management of one of our most important brands, Allround. One key to developing effective marketing strategies is to make informed decisions based on thorough analysis of research information. Your first assignment introduces you to the research reports that we use on a daily basis.

You will have access to many market research reports in the navigation buttons on the left side of the PharmaSim Simulation screen (I attached some related information and statistics about that, let me know if you need any further information and statistics).

The following category reports are organized in PharmaSim in the following 3 categories:

1. Company: Provides detailed information about company performance. (I attached two important attachments related to this).

2. Market: Provides information on overall market performance and trends affecting the simulation environment.

3. Survey: Provides information about consumer buyer behavior.

There is much information presented in these reports. The primary objective of this assignment is for each team member to become familiar with the depth of information available to them to make marketing decisions, and to accomplish that without information overload. Therefore, each team member will develop an understanding of the research reports available in a particular category of reports.

Each member of the team must be assigned the responsibility to read, understand and describe ONE (1) of the 3 categories of research described above.

Most of these reports are attached bellow in different attachment such as, the PharmaSim Student Manual. (I do attached it as well)

After finding the reports, each person should learn about the kinds and depth of information provided by reports in the category they are reviewing, and then write a one page summary of their insights and use APA format. (A 3-person team would turn in a 3 page report.) The summary should include the following information and analysis:

Type and source of Information: Internal information that comes from company control reports; Environmental information that comes from syndicated market research firms, industry associations, or government sources; or Consumer information that comes from survey research.

Interpretation: Describe the data contained within the report and interpret the meaning of the information or numbers presented in ONE (1) of the reports within the category.

Use: Describe how the information would be used to make marketing decisions.

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For myself, I chose Company as my topic/category, so please DO NOT write about the other categories. Just Write a one page or less paper about this topic: Company.

Last but not least, this is a quick overview of the Grading Rubric of this assignment:

Marketing Plan Grading Rubric

Written Plan: 120 total points

Part 1: Cover/table of contents, company descripScores:

Exemplary

(22-25 points)

Cover page and table of contents enhance prescribed format with creative design; Company described clearly and accurately, covering all required information listed in syllabus plus additional insights.

Proficient

(17-21 points)

Cover page and table of contents follow prescribed format; Company described clearly and accurately, covering all required information listed in syllabus.

Incomplete

(0-16 points)

Incomplete cover page and/or table of contents; company description inaccurate or missing details prescribed in syllabus.

Thank you in advance,