Marketing Assignment#2

Allround Marketing Plan 2016

Black Team

By: Moath Alsaif, Abdullah Alshubaili, and Dusti Campbell

Table of Contents

• Company Description

• Executive Summary

• Situation Assessment and Analysis

• Marketing Objectives

• Marketing Goals and Tactics

• Financials/Marketing Plan Budget

• Performance Monitoring/Measurement

• Appendix

Company Description

Allstar Brands Corporation was established in 1924. It is currently one of the leaders in the world market for packaged goods. Allstar Brands over-the–counter (OTC) cold and allergy medication Allround, is currently one of the leaders in the OTC cold and allergy market.

There are three divisions that make up Allstar Brands: International, Consumer Products, and Pharmaceuticals. Each division is responsible for handling the different types of packaged goods that Allstar Brands produces and the distribution of the products in the global market. The International Division is responsible for the distribution of Allstar Brands Products globally. The Consumer Products Division focuses primarily on household and personal hygiene products. The Pharmaceutical Division markets and produces OTC medication and prescription medication.

Company’s mission statement

Our goal is to prevent cold and allergies from people as much as we can. Allstar sells medications for cold and allergies along with other goods related to health care such as laundry detergent, shampoo and bar soup locally and internationally. We have accomplished great sells so far, but recently we had some struggle. However, we have created strategy plans for long term, to improve our income.

management

PharmaSim Allround positions its product by creating a marketing strategy that is aimed at placing its brand or products in the market distinct from other competing brands. The customer will be the primary focus when examining positioning strategy. Through positioning, the company’s brand is placed in the mind of customer thereby creating a unique impression in the mind of the customer. The customer is able to associate with something desirable and specific with the brand and regard it as distinct from other brands (Dahlén, Lange, Smith, 2010).PharmaSim Allround marketing will encompass positioning itself in the market through identifying the marketing niche for their brand by use of diverse strategies that include pricing, distribution, packaging, promotion and competition. The key aim of the marketing team will be placing PharmaSim Allround products in the mind of the customer and thereby making the brands effectiveness in health well known to the public.

PharmaSim Allround will strive to positively influence its effective brand positioning in the mind and eyes of target customers. It will adopt the concept of communication where it will keep track on what its customers need and want. The key aspect will be manufacturing products that meet the needs and demands of its customers. Marketing will also entail creating an online platform for the company. This will ensure that its products appear in their web page and customers can view the brands when they log online. By knowing and analyzing customer’s wants and needs, the company is able to deal with products and services that are preference to the customers (Dahlén, Lange, Smith, 2010). Positioning strategy will entail diverse processes essential to create a positioning strategy. The key aspect is to differentiate the company’s brand uniqueness with that of competitors. PharmaSim Allround will position itself as a pharmaceutical business as its diverse brand of products will enable it reach a wider market and strategically place itself in the eyes of customers.

products offered

Allstar offers Prescription drugs, cold and allergies medications, laundry detergent, shampoo and bar soup.