business plan
TABLE OF CONTENTS
Cover Letter
Table of Contents….……………………………………………………………………………..i
Executive Summary ii
Description of the Business
Overview of the business……....………………………………………………..…………..iii
Industry iv
Company v
Customers vi
Competitors vii
Operation
Technology and Equipment…………………………………………………………………..8
Facilities and Layout 1
Management Profile 4
Personnel Profile 18
Marketing Plan 38
Competition……....………………………………………………..………………………..…..iii
Customer iv
Service/Product v
Pricing vi
Promotion vii
Distribution/Location and Facilities……………………………………………………………
The Sales Plan
The Sales Team…………….…………………………………………………………………..8
Management 1
Sales Policies……………………………………………………………………………………2
Sales Projections (Sales Estimates)……………………………………………....................9
FINANCIAL DOCUMENTATION
Financial Statements 53
Income Statement 57
Cash Flow Statement 75
Balance Sheet 80
Statement of Shareholder’s Equity 81
Supplement Financial Documents
Sources and Uses of Funds Statement 82
Capital Equipment……..………...………………………………..………………………..…..iii
Start Up Cost (One Time Expense) iv
Inventory v
Wage/Salaries vi
Marketing- Promotional Expenses vii
Loan Repayment Schedules iv
Depreciation Schedules v
Loan Application vi
Term Sheet vii
ii