busienss analysis
original_work_seeker
2094529950.pptxMarketing Plan
Template
http://www.subway.com/storelocator/default.aspx
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Executive Summary
Mission Statement
Situation Analysis
Industry Analysis
Environmental Analysis
SWOT Analysis
Competition Analysis
Marketing Strategy
Growth Strategy
Objectives
Target Markets
Positioning
Marketing Mix
Price Strategy
Product Strategy
Promotion Strategy
Distribution Strategy
Financials
Marketing Controls
IMPLEMENTATION
CONTINGENCY PLANS
Table of Contents
http://www.subway.com/storelocator/default.aspx
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Executive Summary
http://www.subway.com/storelocator/default.aspx
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Situation Analysis
http://www.subway.com/storelocator/default.aspx
INDUSTRY ANALYSIS
Current status of the Fast Food Industry
Changes in the Market
Total Size of the Market in terms of Gross Sales & Units
4
Situation Analysis
http://www.subway.com/storelocator/default.aspx
ENVIRONMENTAL ANALYSIS
Technological Developments
Economic Trends
Social Factors
Regulatory Factors
5
Situation Analysis
http://www.subway.com/storelocator/default.aspx
SWOT ANALYSIS
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Situation Analysis
http://www.subway.com/storelocator/default.aspx
COMPETITION ANALYSIS
Provide details about the competition
Competition Strengths & Weakness
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Marketing Strategy
http://www.subway.com/storelocator/default.aspx
GROWTH STRATEGY
Subway is launching new menu options (i.e. the product) that will target new market segments, thus the need for a Diversification Strategy
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Marketing Strategy
http://www.subway.com/storelocator/default.aspx
OBJECTIVES
Should be the following:
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Marketing Strategy
http://www.subway.com/storelocator/default.aspx
TARGET MARKET
Subway has their own target market but this section will consider the ethnic background of the Subways target market. We will employ market segmentation
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Marketing Strategy
http://www.subway.com/storelocator/default.aspx
POSITIONING
Sample chart. Depends on Market Research figures.
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Marketing Mix
http://www.subway.com/storelocator/default.aspx
PRODUCT STRATEGY
State 5 Product Levels
How is Product Classified
How is it Differentiated
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Marketing Mix
http://www.subway.com/storelocator/default.aspx
PRICING STRATEGY
Pricing Objectives
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Marketing Mix
http://www.subway.com/storelocator/default.aspx
POMOTION STRATEGY
Media Selection
Promotion Budget
http:// smallbusiness.chron.com/promotion-strategy-restaurants-52398.html
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Marketing Mix
http://www.subway.com/storelocator/default.aspx
DISTRIBUTION STRATEGY
State Strategy
State Distribution Process
http://www.smallbusiness.wa.gov.au/business-in-wa/about-sbdc/corporate-publications/business-guides/marketing-place-distribution-strategy/
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Financials
http://www.subway.com/storelocator/default.aspx
SALES FORCAST
BREAK- EVEN ANALYSIS
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Marketing Controls
http://www.subway.com/storelocator/default.aspx
Describe the process of measuring marketing results and adjusting the plan as needed
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Marketing Controls
http://www.subway.com/storelocator/default.aspx
IMPLEMENTATION
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Marketing Controls
http://www.subway.com/storelocator/default.aspx
CONTINGENCY PLANS
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