Retail Plan

strategic_planning_template2.pdf

Please enter your analysis directly into the template below. By doing this, you will be developing a complete retailing plan. Good luck!

Brief Description of Retail Business:

1. Situation Analysis

• Current organizational mission:

• Current ownership and management alternatives:

• Current goods/service category:

2. SWOT Analysis

• Current strengths:

• Long term strengths:

• Current weaknesses:

• Long term weaknesses:

• Current opportunities:

• Long term opportunities:

• Current threats:

• Long term threats:

3. Objectives

• Sales:

• Profit:

• Positioning:

• Satisfaction of publics:

4. Identification of Customers • Mass marketing:

• Concentrated marketing:

• Differentiated marketing:

5. Overall Strategy

Controllable variables • Goods/service strategy:

• Location strategy:

• Pricing strategy:

• Promotion strategy:

Uncontrollable variables • Consumer environment:

• Competitive environment:

• Legal environment:

• Economic environment:

• Technological environment:

6. Specific Activities

• Daily and short-term operation:

• Responses to environment:

7. Control

• Evaluation:

• Adjustment: