Computer Science Assignment - JetBlue and WestJet: A Tale of Two IS Projects (Case Study)
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coit20228_assignment.pdf
COIT20228 Assignment Two
Case Study (35%) General Information In this assignment you will respond to the Case Study Questions based on the “JetBlue and WestJet: A Tale of Two IS Projects” case found on page 450 of the textbook. It can readily be accessed as it is in the prescribed E-‐book.
You will produce a report that relates to various aspects of ICT/IS management that affect a changing organization – in this case JetBlue and WestJet. In order to complete the report, you will need to extend your knowledge of topics covered in the course. Note that this assessment refers to concepts covered in weeks 1 – 11, so you will need to be mindful of content regarding building and implementing Information Systems.
You need to reference external material other than the text in order to complete this assignment successfully. ALL use of external sources must be cited in Harvard format. Plagiarism detection will be used in this assessment.
Case Study Carefully read and study the case study titled “JetBlue and WestJet: A Tale of Two IS Projects” case found on page 450 of the textbook.
Your Task Create a report in which you address the four Case Study Questions, using external literature sources to support your answers.
You may use additional literature to the ones you researched in Assignment One should that prove appropriate.
The use of academic literature is essential, however it is appropriateness and quality rather than quantity that counts. As a rough guideline, it would be difficult to produce a report of this kind without having read at least eight papers. Some sections lend themselves to a wider, more general review (Success and Failure) while other sections lend themselves to specific understanding of key papers and models (Evaluation models).
Your task is to go beyond the text and explore a few of the concepts in greater depth – you need to demonstrate that you have done this.
References
COIT20228 Assignment Two
All bibliographical details of citations should be included in this section in Harvard format.
What you need to submit You are required to submit a single document in Microsoft Word format (.doc or .docx) with the report structure as previously described. Use the template on the assessment page as the basis for your submission.
Warning: penalties are severe for plagiarism. Plagiarism includes copying the work of other students, using purchased answers from Internet services, or un-‐referenced copying from any other sources. All submitted files are processed through TurnItIn, a copy detection service.
Hints While there is no maximum word count for the report, try to limit it to less than 3000 words. If you can say what you need to say in less, then that is fine – don’t write for the sake of writing.
There is no single “correct” response. You need to give a considered view/opinion and justify your responses based on the case and external literature.
You may use the course news forum to ask questions or discuss issues with classmates.
You can assume that the audience for this report consists of members of the consulting company you are employed by. They require a formal academic style of writing, however, it is important that your writing is concise and concepts are communicated clearly.
Assessment Criteria Marking Criteria Mark Mark Question 1 Range Given Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response.
0-‐5
Response addresses some but not all of the discussion points; references used 6-‐10
Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 10-‐15
Question 2
COIT20228 Assignment Two
Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response.
0-‐5
Response addresses some but not all of the discussion points; references used
6-‐10
Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 10-‐15
Question 3 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response.
0-‐5
Response addresses some but not all of the discussion points; references used
6-‐10
Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 10-‐15
Question 4 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response.
0-‐5
Response addresses some but not all of the discussion points; references used
6-‐10
Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 10-‐15
Clarity of Expression Report is poorly written and/or concepts and ideas are not clearly communicated
0-‐3
The report is written to an acceptable standard and ideas and concepts are communicated effectively
3-‐7
The report is extremely well written. It is concise, yet ideas and concepts are communicated exceptionally well 7-‐10
Referencing (deduction of 1 per error to maximum of 10) deduction:
Note: this criteria relates to citation format or omission errors (i.e. source appears in reference list but not cited or not cited correctly). Plagiarism (unreferenced/copied) material will result in a referral to Learning and Teaching Services for action. Severe penalties apply should plagiarism be proven.
TOTAL 0 -‐ 70
