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Advertisement Analysis

The advertisement “It is time to share” by UNICEF is focused on persuading people to help and give aid to those suffering from poverty, hunger and other social issues. Just for the purpose of understanding UNICEF is a humanitarian organization that serves to protect and preserve and protect human life at all costs. The adverts draws the attention of well-wishers particularly and urges anyone in a position that they can give to help the less fortunate in the society. The advert has a picture of a young child with a malnourished look. Beside the picture, there is a message, “ He’s starving, we are not”. This message communicates to the target audience the purpose of the advertisement. The prominent emotional appeal in the advertisement is the Need to Nurture. This emotional appeals triggers one’s paternal and maternal instincts. The malnourished child’s picture is appropriately used to create this emotional appeal.

Advertisements create emotional appeal by using aids that trigger the audience’s conscious and sub-consciousness. Once the subconscious is triggered this will automatically lead to emotional response, that is termed as pathos. The advertisement “It is time to share “ is adequate at the emotional appeal it creates. The most important part of the advertisement is the picture used in the advertisement. As observed the picture covers a greater part of the entire advert. The malnourished child is seen to have tears on his cheek and the eyeballs sticking out. This creates a very strong visual impression that any normal human being would conclude as extreme hunger or starvation. This evokes emotions of pity and wanting to help the child. The need to nurture this child and others who are also starving comes as the emotional response to the advertisement.

Aristotle’s logos appeal is represented in the advert as well. The message beside the child’s picture conveys a lot to the audience. It is based on simple basic logic. The child is starving and the rest of the people. the audience are not. This explains why the audience are expected to reach out to these kind of people in society. The message creates a very clear logos appeal to the audience. The word written in red indicate the most important message of the advert. The use of colours for visual impression is crucial especially in advertisements. These tools used in the advert enhance and support the argument of the advertisement. Visual and textual messages are well utilized to ensure proper and persuasive communication to the audience. In line with this, the advertisement is simple and easy to read through and still get the point. This makes it audience friendly.

In conclusion, the UNICEF advertisement is an example of an advert that has employed advertisement tools to achieve its purpose. The visual impression it portrays as well as textual information enhances communication and dissemination of the purpose of advertisement. There is excellent logos and pathos appeal and this provokes the audience to act responsively to the case provided. The effectiveness of such an advertisement largely depends on the ability to coax people into helping out and supporting the organization in its mission. Development of such an advert requires elite creativity and insight to produce an effective approach to the challenge being tackled. The article is generally adequate in communicating its agenda and also provides insight on how one can produce an all-round advert. Above all, the appeals are relevant and suitable for the target audience promoting the need to nurture.

Works Cited

Moradi, B., Dirks, D., & Matteson, A. V. (2005). Roles of sexual objectification experiences and internalization of standards of beauty in eating disorder symptomatology: A test and extension of Objectification Theory. Journal of Counseling Psychology, 52(3), 420.Print

Moradi, B., Dirks, D., & Matteson, A. V. (2005). Roles of sexual objectification experiences and internalization of standards of beauty in eating disorder symptomatology: A test and extension of Objectification Theory. Journal of Counseling Psychology, 52(3), 420.Print