Nancy Carol-Nexflix proposed strategic plan
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netflix.docNETFLIX PROPOSAL 1
Running head: NETFLIX PROPSAL
Netflix Proposal
Strategic Overview
Netflix, Incorporate is currently the leading movie rental service provider, with a subscription based on over 10 million with an inventory of over 100k movie and television titles. Netflix offers their subscribers traditional DVD by mail and digital streaming of over 12,000 titles instantly to subscribers’ via computer, television, game consoles and Netflix phone applications. CEO, Reed Hastings came up with an innovative idea to purchase the distribution rights for its media content through the outright purchase of video titles and through profit sharing agreements with networks, studios and distributors. Netflix also partnered with electric companies to develop television and phone applications that are compatible to streaming their video content, this allows their service to be portable and allow their videos to be streamed from anywhere in the world with internet connections.
Mission Statement
Co-founder and CEO Reed Hastings express a vision for the future of Netflix which includes..(Reed, Hastings, October 2011)
· Becoming the best global entertainment distribution service.
· Licensing entertainment content around the world.
· Creating markets that are accessible to film makers.
· Helping content creators around the world to find a global audience.
Netflix promises to bring their customer great service, their suppliers a beneficial partnership and their investors prospects of sustained profitable growth, and our employees the appeal of huge impact.
Aligning Proposed Strategic Plan to (Mission, Vision, people strategies and values statement)
Sources Used to perform External Environmental Analysis
Sources Used to perform Internal Environmental Analysis
Conclusion
References
