TASK

1. Select a company, a government department, or a not-for-profit organization. It should be an institution with a PR/Media/Corporate communication department. Your choice should not be a small institution with a few employees and minimal PR activities. The bigger the company/organization, the better will be the content of your interview, and consequently, the better will be your paper.

2. Use the information gathered about the Dubai Care organization and write about the company’s/organization’s organizational communication. You should highlight important aspects of organizational communication, including employee communication and group or communication. You should also reflect on the management style decision-making process, and the organizational culture.

3. Critically examine the organization’s website (Dubai Care) and social media presence. What advice would you give to improve online communication and interface of this company/organization?

4. Design and draft a conflict/crisis communication plan for the organization.

5. Your final paper should be no less than TWELVE pages (excluding the cover page and a copy of the website), typed, double-spaced, well-researched, and well-written.

6. Your paper should include a bibliography and an organizational chart of the company/organization.

7. The paper will be graded on the following:

· Substance of the interview

· Analysis and critical appraisal of the organization’s PR work

· Critical appraisal of the company/organization’s website

· Appropriateness/critique of the crisis communication plan

· Organization, coherence, and accuracy of spelling, grammar, and syntax.

8. The final paper is due on the day of your presentation. Email submissions will not be accepted and late work will be penalized.